How to Never Go Wrong in Printing Newsletters
Business → Marketing & Advertising
- Author Brad Kartel
- Published June 19, 2011
- Word count 570
Want to make sure your newsletter printing goes on correctly? Well, let me teach you the important steps to NEVER go wrong in newsletter printing all the time. It is all about controlling all the important parts of a newsletter print and checking the different aspects of the content and design for flaws before mass production.
So here is the list of habits and procedures that you will need to do to never go wrong with your color newsletters.
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Stick to universally accepted formats – One of the best ways to minimize the potential for mistakes in newsletter printing is to stick to universally accepted formats. Newsletter printing is a very old art already and there are several standard sizes, configurations and formats that once can choose from. By choosing one standard format that many newsletter printers accept, you will be helping yourself to design something that is easy to submit and quickly compatible with newsletter mass production services. So when possible, always use universally accepted layouts and sizes for newsletter printing.
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Proofread each article thoroughly – Accuracy in the content is a key factor in making your newsletters look professional. So before you give the go ahead for mass production of your color newsletters, you should always proofread each article and each piece of content thoroughly. Everything being said must be accurate and up to date. There must be no spelling and grammar errors of course as well. Have a second person recheck the copy so that there is little chance of errors once the draft is read.
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Review each draft image properly – You should also review each draft image located in your newsletter design. They must be of course aligned properly in your layout so that things are balanced and properly set. Each image must be clear, clean with no traces of fuzziness, noise or distortions. The images of course should also be in high resolution so that the newsletter printing companies won’t turn out newsletters with pixelated images.
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Check your newsletter printing options – Before the final word is in for newsletter printing, you should also check and review your newsletter printing options . See if you chose the best paper material for your design and of course check and see if your printer will be using the best quality full color inks. You should of course always choose the best quality materials that are possible for your budget so that you can maintain a high quality newsletter print that can last a long time in most environments.
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Have other people check your configurations – Finally, to make sure that every setting is okay and you did not miss any gross mistakes in your newsletter draft, you should have other people check your configurations and designs. Having that extra pair of eyes should help you get any errors and bad configurations that you may have missed because you are biased a bit with your own custom newsletter design of course. In fact, it is best to have two people check your color newsletters to be almost 100% sure that it is will be ready for mass production after.
Great! With these tips, you should never go wrong in your newsletter printing already. You will be delivering the best and most flawless design for mass production that you won’t have to worry about. Just try to maintain all these checking habits and you’ll be printing professional looking color newsletters every time.
Brad Kartel is a marketing executive whose passion is helping business owners build their campaign through newsletter printing.
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