The Benefits of On-line Reviews

BusinessManagement

  • Author Jim Crider
  • Published June 22, 2011
  • Word count 357

One of the many benefits of having an on-line business is getting positive business reviews. Business reviews promote social sharing, let your potential customers know you are a legitimate business, and build valuable back links back to your site. There are several hundred of review sites on the Internet, so finding one that is a good fit for your business is imperative to receiving a good business review.

Positive Reviews from Clients

One the most important aspects of on-line local business reviews, is the positive testimonials from the words of customers. A commonly known saying in the realm of on-line marketing is "the best form of marketing is word of mouth," and this couldn't be more true with on-line business reviews. When a customer looks for your company on the web and the first thing they see is high star ratings and positive comments from clients, they are more likely to visit your site and deal with your business.

Social Sharing

Local business reviews are also a great way for customers to spread the word about your business. For instance, when a customer leaves a positive review on a site, they can copy the link to a twitter or Facebook post and voilà - all of their friends have now been introduced to your company. With social sharing, on-line local business reviews can reach out to potential customers outside of their area and other potential customers that they were previously not able to market to.

Back Links

Anytime a business review website posts a review about your company, a link is created to your company website that becomes a very powerful search tool. When that business review page starts to rank well in the Google search listings, and a link to your website is on it, you have increased your business' search rankings by proxy. Customers can now find links to your site through 3rd party websites, which only increases your potential customer acquisition.Local business reviews present a host of opportunities for your company. By submitting to review websites, or creating spots where your business can be reviewed, you will increase your customer base and loyalty.

Jim Crider is an expert in on-line business marketing and web presence enhancement. He specializes in improving local business visibility on the web. http://www.7mainstreet.com/

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