You want to increase your business closing ratio make sure were you use your most effective selling techniques. You always hear that advice. The quotation about putting your best foot forward is one often referred to in this context. In any sales situation you want to always do your best. You always want to use your best ideas and techniques. Giving away samples or making a demo about your product illustrates this point. Generally most people feel giving away samples in making demonstrations is a pleasant use of time. Experienced salespeople do this well. However, inexperienced people will waste a lot of time, money and energy giving this valuable idea The away.

Product samples and product demonstrations or a very powerful selling technique. Often is the only thing that will work with a complex product or service. Sometimes these are the only ways that are effective and giving somebody an experience of your product or service. You may have learned from your long experience this is a required step in the overall sales process.

Of course sometimes not making a good demonstration can be the very reason the sale was blown. It's possible that it never even happened. Most people want to make sure they use these two methods.

The proper time in the proper place are vital. Often giving them away at the wrong time is worse than not doing them at all. Nearly all companies have a sales pipeline or a sales funnel. Many times the process isn't very formal, but it does exist.

For our discussion let's assume a demo is vital. Therefore we're going to give away products or make a demonstration.

As important as they may be they are costly. Selling in general is expensive. A demonstration is one of the most expensive things that can be done. Many times multiple employees within an organization have to be assembled in order to give a proper demonstration of a product. All kinds of other resources often need to be put together.

These things can be expensive so it's important that they're not wasted.

Bad timing is a good illustration of wastefulness. You want to have a demonstration be conditional upon a decision. Giving a demonstration to early in the sales process is a easy way to be wasteful. Instead, it should be one of the very last things done.

Many demonstrations are given to early and that's a great illustration of wastefulness. The best demonstrations are typically given by experienced people. They tend to know when the timing is right as well. New people tend to abuse the use of demonstrations. It's fun to do and that's one of the reasons inexperienced people do them too often, too soon and too poorly. You can generally count on a experienced person to hold a demonstration till the timing is just right. Typically that's just prior to the prospect's decision-making point.

You want demonstrations, but you want to invent the right time. Generally, it's best if you insist on playing demonstrations and product giveaways until very late in the sales process. You will want to have it be required that demonstrations and product giveaways are reserved for qualified prospects. They should be off limits for unqualified prospective customers..