Shop mannequins are used a lot in promoting and marketing the most current fashion and designs in shop-fronts and clothing boutiques. And that’s due to the fact they’ve been discovered to do the job really effectively when compared to the other various alternatives - clothing racks and cabinets. But as in all marketing, deciding on the right message to communicate and the very best image to promote to the prospective customers makes a big difference to the product sales volume.

So to begin with - out of female or male mannequins - which do best ?

A recent study was done of the best converting Facebook adds. A web page of 20 ads was shown to the people involved and they were asked to say which they preferred. But the marketer conducting the test was actually far more interested in and measuring which ad was clicked on most.

There was a assortment of ads with pictures of men, graphs, books and logos, and one appealing lady. The add with the woman got a lot more clicks, and just as interesting was that most of the people in the trial were girls. So both men and woman were seen to be attracted a lot more to woman compared to men.

Now my own commentary and take on this, is that the female figure is the most aesthetic to look at, and I feel that’s very well supported if you consider all the paintings, photographs and sculptures produced through history.

But if you ask around, you’ll also find that woman like to compare themselves to other girls, and see how they could look if they dressed up or made themselves up certain ways. And men enjoy looking at woman, simply due to the fact they are attracted to them. But the reasons aren't as useful as the simple actuality that female forms attract much more attention than guys.

So some rules of thumb :

1. if you need to choose, choose in favor of female mannequins;

2. if you need to exhibit men’s clothing, use male mannequins of course, but include some female mannequins in the display also, or near by;

3. Test everything! Uncover a way to evaluate the outcomes of a display. After that try a second show ( at the same time if possible ). Change out exhibits that aren't as successful with new displays, and always try to top the other exhibit’s performance.

The ideal shop mannequins are those which target the possible customers in the area. They present an image which matches the public’s own idea of what they want. It may take a bit of testing, surveys and talking to individuals to get it correct. But it’s great to realize that to start off with, female mannequins and figures will do a better job bringing in attention to what you’re offering.