Very often you do hear the phrase" Money is in the List". This is very true. The list consists of your potential customers. So that’s where they will give you the money in exchange for the product or services that you offer.

Well, in order build your opt-in list you need to have an opt-in form for your potential customer to fill in their names and e-mail addresses. But no one will give you their name and e-mail address just because you wanted them too. The most logical thing to do is to provide them with a FREE gift in exchange for the name and e-mail address. This does sound simple enough, right? But in reality it is not.

There are 3 essential tasks that you need to do in order to build your opt-in list successfully. You not only want to build any list but most importantly a buying list. So how do we go about doing that?

1. You need to get people to know you so that they have some idea who you are and if they can entrust you with their name and e-mail address. Hence to do this, you will need to write articles on the niche that you want to promote. Submit your articles to as many article directories as possible. Write a little bit about yourself in the resource box. So when someone reads your article they will have an idea of who you are. Your articles need to provide honest information and help to your readers in order to build you some credibility.

2. Participate in forums. Check out the niche that you are writing about in the forums. Be sensitive to what others may say on the niche you are working on. Be active in the forum. Provide good answers to questions or queries to the members in the forum. This will give you good exposure. Once you are able to identify the common problem of most people in this niche, you can start to write a simple report to be given away. This is where you start to build an opt-in page and offer them this FREE report in exchange for their name and e-mail address. This will help to build your opt-in list. After which you can put your link for your opt-in page in the resource box of your articles.

3. You need to participate in chat rooms and forums to identify other marketers who are in the same niche as you. Get to know them and learn from them. Make friends with them and offer help in any possible ways in exchange of getting them to broadcast your FREE report through your opt-in page to their subscriber lists. This will definitely get your subscriber list build up very quickly. Most of all it is not just an ordinary list but a buying list.

By simply following the above 3 simple steps, you will be able to build your opt-in list very quickly. But you need to respect these people who entrust you with their names and e-mail addresses. So keep in touch with them regularly and send them valuable tips and advices. Once you gain their trust, you can start promoting your product to your list and they will be happy to buy from you.