The wholesale industry is split in two on the topic of wholesale reviews. There are some who vehemently believe that reviews and testimonials help a great deal to the success of a company, whereas others think that it is wasteful expenditure. It is difficult to reconcile the two competing notions because they come from two completely different schools of thought about marketing. One focuses more on brand building while other focuses more on lowering costs. Hence, this is an attempt to look at the situation both ways and let you decide.

Marketing With Wholesale Reviews

• Wider Reach: The first and foremost benefit of wholesale reviews is the fact that such reviews and Wholesaledeals testimonials have a wide reach. They are seen by clients all across the globe. The target market is extremely specific, ensuring that you get your money’s worth. Many people are enrolled on these sites just to get exposure to the maximum number of new leads.

• Wider Reputation: With more and more exposure, your reputation multiples by leaps and bounds. The more reputed you are, the more business you get. However, this cycle of reputation is not so easy to replicate. Some people get negative feedback in the initial stages, and then they are never selected by prospective clients.

• Less Uncertainty: Businesspeople who like less risk prefer wholesale reviews. This is because, through the experience of other businesspeople, the reviews tell you a lot about what is in store. The chances of choosing a wrong business associate vary inversely with the quality and sophistication of the wholesale reviews your read.

Marketing Without Wholesale Reviews

• Marginally Lower Costs: At the same time, there are opponents who believe these reviews are no good as they add to cost. It is their belief that wholesale is a competitive business where prices matter. By adding more and more resources, one just adds to their own costs. Elementary verification can be done without wholesale reviews as well. This is done through the informal communication channel called the grapevine and is usually more effective than other means of communication.

• Protection From Wholesale Complaints: As far as reputation goes, these wholesalers believe that a good reputation is built by showing character in business for many years. However, a few complaints could shatter a person’s business too. So, wholesale forums do not enhance your reputation; they just give you access to a forum where you can do it yourself.

• Still Uncertain: Uncertainty is not reduced by the use of wholesale reviews. In fact, most of the websites that act as forums today are either front offices of shady back-end businesspeople or capable of being easily rigged. Therefore, as wholesale reviews are only as good as the information they provide, there are chances that you may not find the best business associates.