How To Successfully Market Your Business With A Pink Spoon
Business → Marketing & Advertising
- Author Jennifer Hazlett
- Published August 3, 2011
- Word count 561
If you have ever signed up on a website to receive information in the form of a free report, newsletter or ebook and had this delivered to your inbox, you have experienced the pink spoon. A pink spoon is a 'free taste' of what a business has to offer. It is like the ice cream franchise that offers potential customers the opportunity to sample a flavour of their ice cream using a pink spoon. If a potential customer likes their 'free taste' they will go on to make a purchase. This catchy phrase was coined by Andrea J. Lee, award-winning author, coach, consultant and online business manager.
Why is Pink Spoon Marketing a good way to boost business?
-It is a lead generation tool. Providing a free offering to visitors to your website is a good way to capture people's names and email addresses.
-It allows you to keep in regular contact with your prospects. You are building a mailing list that you can broadcast to.
-It is a way to build relationships and trust. As you continue to communicate with your list, they get to know you and see the value of the products and services you have to offer.
-It generates new business. You will earn paying clients when your services fit with their needs.
A Pink Spoon can apply to almost any industry and there are many possibilities of what you can offer as a freebie. Here are a few examples:
-a 5 part (or 6 part etc.) e-course
-a free report
-a newsletter subscription
-a free chapter of your book
Are you ready to start setting up your pink spoon to build your database? You will need:
-An email marketing or shopping cart service with website sign up form and autoresponder capabilities, i.e. AWeber http://www.aweber.com/, Practice Pay Solutions http://www.practicepaysolutions.com/. (If you're not quite ready to start selling products you can still go with a shopping cart and upgrade your cart later with the selling features.)
-A pink spoon sign up form and attached thank you page on your website. The sign up form should be one of the first things someone sees when they visit your website. Generally the form is added to the top right of a web page and is really obvious. The form is usually quite simple asking for First Name and Primary Email with a Submit button. If it takes too long to complete the form or the info you are asking for seems too personal to give out on a website for a free offering, the less likely people will sign up. It is also good practice to indicate that you will never share your prospects information with anyone and that they have the option to unsubscribe at any time.
-An autoresponder or a series of autoresponder emails to be sent out on a predetermined schedule to deliver your free offering and broadcasts for ongoing communication with your list.
-Support with the process. If you are technically challenged, find a Virtual Assistant or a Webmaster who is familiar with this marketing strategy and who has the technical expertise to set up and customize the shopping cart and your website.
If you are willing to take the initiative, pink spoon marketing is something that can be set up once and continue to work for you time after time.
As a Business Support Specialist, Jennifer Hazlett provides offsite administrative help from her home based office to business owners with a multitude of office management and technical tasks, giving clients the expertise they need and more time to focus on growing their business. Sign up at Jennifer's website, Alternate Admin http://www.altadmin.ca/ for your complimentary report "101 Ways to Boost Business with a Virtual Assistant".
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Essential Marketing Strategies for Small Businesses in 2024
- 10 Techniques for Achieving a Lean and Efficient Supply Chain
- Digital Marketing
- Stylish Dresses for Girls: Perfect for Special Occasions
- Airbnb Guest Favorite Badge: A Must-Know for Hosts
- Market Research vs. Consumer Insight: Understanding the Difference and Their Impact on Business Success
- Unveiling the Dynamics of SEO Services: A Comprehensive Guide
- DIGITAL MARKETING: Benefits, Strategies and Future Possibilities
- Local SEO: How It Can Impact Your Local Business
- How to Choose the Best Digital Marketing Agency for Your Business
- Why Gold Remains a Safe Investment in Kuwait’s Changing Economy
- Atish Kumar Singh: A Rising Star in Fiji's Marketing and Business Management Scene
- Business Growth with Ready Mailing Team's Comprehensive Regional Vice President Email List
- Key factors why eBay sales could drop
- The Impact of Artificial Intelligence on Digital Marketing
- Achieve Digital Success with BeKonstructive Marketing's SEO Consulting in Brisbane
- Introducing the HIIO Nax with 12000 Puffs: Spark the Extreme Flavor
- What Role Does Data Accuracy Play in Reaching Physicians Amid Shifting Market Trends?
- Pocket Option: Binary Candlestick Patterns
- Building a Strong Brand Fortress with SEO
- How Small Businesses Can Compete with Big Brands: A Guide to Thriving in the Digital Age
- The Impact of 3D Animation in Business: Enhancing Visual Communication and Marketing Strategies
- Steady Slope Marketing: Boost Your Business with Targeted Facebook Ads
- Steady Slope Marketing: Building Strong Brands for Lasting Success
- Steady Slope Marketing: Maximizing Growth with Google Ads
- Steady Slope Marketing: Building Custom Websites that Drive Growth
- Steady Slope Marketing: Unlocking Growth with Google Local Service Ads
- Steady Slope Marketing: Scaling Your Business for Long-Term Growth
- Steady Slope Marketing: Setting Up Small Businesses for Success in the Digital Age
- Steady Slope Marketing: Elevating Local Search Authority for Small Businesses