There is a growing trend within the fitness industry to use sales copies as websites. A sales copy is a great way to sell a product or even a service. But writing a good sales copy is a skill and like all skills it takes time to get it right.

What is a sales copy? This term is used by marketers to describe sales letters on websites. In a nutshell, it is a great way to encourage buyers to purchase your product or service.

Here are some basic essentials to writing a good sales copy.

1. A Strong Headline

This is the most important aspect of the sales copy as it draws the reader in. Think about your target market and make sure what you say attracts their attention. ‘Losing weight’ is boring, but ‘losing 7lbs in 28 days’ is intriguing.

2. Images

An image can make or break your website. Potential customers will always look at your pictures before they start to read the text. Again, it is very important that you think about the market you are trying to attract. Putting a picture of a muscleman, will work great for attracting teenage boys, but fail miserably for your stay at home mother of two.

3. Establish Benefits in Bullet Form

What does your product/service do for your customers? List all of the positive benefits that you offer. For example, if you offer a fat loss bootcamp; you might say

• Metabolic Fat Loss Training to burn well over 1000 calories

• Scientifically research proven workouts to get you in the best shape of your life

• You will learn new and exciting exercises that will melt fat so fast, your friends will be asking for your secrets

4. Collect Strong Testimonials

Testimonials will not only reinforce the positive benefits but they will establish your ability to deliver the benefits to actual people.

5. Offer Bonuses

Everyone loves a bonus. It is important that your bonuses will be of high value. If customers know they are getting a great deal, there is a much greater chance they will purchase your product/service. Great bonuses in the fitness field include:

• Recipe books to accompany bootcamps

• Free fat loss workouts

• A fitness forum where people can discuss their training, nutrition, goals etc

6. Establish Immediate Action

Give customers a reason to buy or sign up today. It might be a limited time offer or first 50 to sign up will get extra special bonuses, maybe even a discount.

7. Guarantee Results

If you are truly confident about your product or service, prove it with 100% money back guarantee. You might initially be concerned offering a guarantee for fear your customers will ask for money back. Maybe a small percentage will, but if you have a great product/service, I promise by offering a guarantee you will significantly increase your sales.