Digital menu or emenu is proven investment in strengthening your brand identity and loyalty. Apart from the restaurants, digital menu is interactive menu for Coffeehouse, Fast Food Restaurants, Hotels, Leisure Restaurants, Self Check Kiosks, Self Service Restaurants and Food Court.

As the technology goes ahead, the trend of business activities also changed. Nowadays, people are always surrounded with getting more in smart way and that makes the life style smooth as well as fast. However, this kind of people choice we can see in food ordering.

If one wants to compete in food business in today’s trend then he/she needs to put the step parallel with the technology for getting the success in the business. Menu is always in base for any restaurant as it allows their customers to order food. We know that menu is specific for every restaurant as per the type and variety of food the restaurateurs are offering.

Menu is not just designed for informing the customer about the items offered and their prices, but it is considered as index to the restaurant food, atmosphere and style. Moreover, today printed menu’s place has been taken by digital menu system or we can say emenu.

Digital menu change the historic ordering concept through the paper based menu. This kind of emenu alive on stylish tablets and on network LCD screens located on tables of restaurants and hotels which offers customers a full range of ordering as well as interactive entertainment services.

This digital menu is beneficial for both owner of the restaurants and customers:

For Owners:

• Faster turn around time brings higher earning and increase sales and Impulse buying

• Advertising Revenues

• Enhanced utilization of waiting staff

• Timely, accurate and efficient ordering process

• Put high margin or less moving items on front

• Brings speed, convenience and precision in ordering process

• Increased efficiency as well as improved service

• Analyze order pattern and food habits

• Strengthen brand image and customer loyalty

For Customers:

• Easy to use interactive interface for food selection

• More detailed & informative menu

• Flexibility as well as freedom to order

• Easily navigable categories of food

• Faster turnaround time, lesser waiting

• Onscreen ordering, bill view and payment

So, if you want to stay differ from your competitor and wants to build strong brand identity of your restaurant then put step ahead with the technology and utilize the emenu or digital menu.

Author Bio:

Azilen Technologies is the pioneer in innovating & launching one of the most exciting products – eMenu for the hospitality industry. We offer wide-ranging engineering solutions based on embedded platform and PC, both in forms of product and services, in areas such as process automation, digital signal processing, migration and porting to different hardware architecture and software platforms. For more information our services as well as eMenu please visit: http://www.emenu.co.in