For your business, you've acquired an ice cream van or pushcart, freezers,

and other gear for your small business. You've discovered a lucrative area

where you promote your merchandise; however, you haven't seen your income

amplified. Sounds like your business? The ice cream gods may be trying to

tell you to broaden your business. There's more to selling frozen treats than

taking your cart to a crowded square or driving up and down every street in

your area waiting for potential customers to come to you. Remember, you are

competing against other sellers in your area. With so many competitors in

the market-place, you must capitalize on any and every opportunity to

maximize profits. There are many ways to increase your earnings:

• Offer Other Goods. Sell other items such as novelty candy,

toys, chips, and drinks from your van or pushcart.

• Get a Website. In our technologically advanced existence,

each individual company should have a web presence. You can create a website

that communicates the necessary specifics about your business. At the very

least, you should get listed in a web directory.

• Choose a Better Place. Don't stay in an area if you are not making

money.

• Advertise to Nearby Companies, Citizens, and Churches. Get in

touch with local businesses to obtain permission to vend on their property.

Contact churches, run ads, put up flyers, distribute business cards, and mail

post cards to targeted people in your territory. Let them know that you are

readily available for parties, weddings, family reunions, picnics, and church

functions.

• Participate in Local Events and Celebrations. Call the

appropriate department in your local city office to find out what events are

coming to your area and participate.

• Find a Partner. Discover other enterprises in your area that

you can develop a fruitful partnership with.

• Acquire a New Supplier. Research and locate a supplier who can

help you lower your bottom-line by giving you the best price possible for the

goods that you offer.

• Hire Family and Friends. They may be willing to working for

a minimal salary or maybe even for free.

You should evaluate your business goals on a regular basis and recognize ways that you can

make your business operate better and more efficiently. Resources are available online to help you accomplish this task. If you work hard and maintain a positive attitude, you will make your business become a huge success.