Companies have many marketing options available today. Cheaper than commercials, radio, print, or even online ads, are promotional materials given away at no cost. All of these materials are more or less targeted at a specific group of people. T-shirts are a common tool, but many people may not want to wear it. Hats have the same problem. Pens are commonly used, but more often than not they end up gathering dust. Coffee mugs only have utility to coffee drinkers.

One promotional tool sure to provide valuable utility to all users is a custom lanyard. A lanyard is a cloth or plastic device worn around the neck like a necklace that allows any item you can put on key chain to be securely fastened while keeping both hands free. Unlike other promotional tools, lanyards cross across all age and class spectrums.

Young mothers can benefit by storing keys and other items, allowing both hands free to deal with the children. Anyone who works with a computer benefits by gaining a safe place to put a USB flash drive, which all of his peers will see whenever he saves or transfers a file to it. Delivery drivers a an interesting niche to aim for, as their truck keys are likely to be left dangling in front while they enjoy free use of their hands. This gives many business owners a few moments to gaze upon your corporate message while signing the paperwork.

some key points to consider include colour, style, and target audience.

It is a safe bet that neon or gaudily coloured items are much less likely to be worn than a more subdued tone. With that under consideration, the contrast between the base colour and your corporate message must be significant enough to be seen from a fair distance by a person with reasonably good eyesight. There is also the question of what should be written on the custom lanyards. If yours is a large company that is already well known in the target market, you may be able to just print the logo on the lanyard, possibly with some amusing or memorable message written alongside. This approach is of doubtful utility when smaller, lesser known companies are involved. In these cases, your company name and contact info should be made available, being clearly legible along the length of the lanyard

In conclusion, custom lanyards are a promotional tool sure to be well received by anyone. They are certain to be used often due to their flexible utility range, allowing your message to be carried along in the footsteps of the wearers.