There are really people who prefer to buy from catalogs. Whenever they see a recent booklet from a favorite retailer, they could not help but pick it up, even if they are not planning to buy something. And after reading through it, they would usually have an order or two, either because an item looks good or the product that they like is on sale. Why do you think that people are compelled to buy things from a catalog even if they don’t need them? And they do it for every issue of the booklet.

If the company releases a booklet every month, then that is how frequent they make a purchase. The answer is: the design and quality of the catalog printing is just so powerful that people are moved to make a purchase. They are just so convinced that they need to buy something out of it.

So after your customers have been compelled to make a purchase, how do you keep them buying over and over again each time you give your catalogs? Here are some tips below on how to keep your customers coming back.

1. More than a single sale, you should establish a rapport with your customer for continuing sales relations. While the catalog offers something that customers could not find anywhere else, you should also make a follow up call in order to rate customer feedback about the product and their transaction with your agent. With a good customer relationship, sales will be most likely repeated.

2. The agents should be taught to be always polite with the customer because if the agent is rude then he would surely lose the business of that customer even if the product is really good and the customer wants it.

3. Make it easy for your clients to do business with you. Try to cater to their requests as much as you can and whenever possible. If you cannot, by any means, give in to their request, then make an explanation in writing. They will be very pleased to receive a letter from your company stating the reasons why their request could not accommodated.

4. When a customer makes a complaint, apologize immediately when the person is still there and then send them a written note. This will greatly improve the company’s image. And when you send them a letter thanking them for the complaint they could always keep their products and services in check, they would feel very important. And as always, be courteous to a complaining customer. If they are irate, do not fight back even if they call you or the company bad names.

5. The best way to keep your customers happy and to prevent complains before they are lodged is to keep your customers satisfied with the products that they ordered and the services that you rendered. As much as possible, put yourself in your customer’s shoes. Whatever you find unpleasant in your system may also be unpleasant for your clients. So do everything to correct these.

Catalog printing has brought in so many sales for many companies all over the world. That is because effective catalogs are even better than sales agents because these are always attractive and polite. But do not just stop there. Satisfy your customers’ needs for repeat sales.