Important Things to Keep in Mind with Direct Marketing
Business → Marketing & Advertising
- Author Jill Manty
- Published October 1, 2011
- Word count 406
Direct marketing has always been a great way for businesses to get eyes on their storefront and customers in the door. With the advent of the internet and the prevalence of mobile devices, the world of direct marketing has exploded. The options for a business looking to benefit from direct marketing are myriad. But what is the best way to approach your business’ direct marketing campaign? With so many options out there, it can seem like direct marketing campaigns could practically run themselves. There are, however, a few things any business interested in direct marketing should keep in mind.
Pace yourself. Don’t overwhelm your targets. If you’ve ever spent any time on social media, you’ll have seen some users that update their accounts every minute. Being over-inundated by someone’s message is never a good thing. Don’t spam your customers with constant communiqués, promotions, and offerings. Give them time to breathe… and to remember how much they like having you around.
Make sure you’re getting quality leads. The results of direct marketing are pretty easy to assess. It’s a pretty straightforward manner to ascertain how many offers went out on a postcard mailing, for example, and how many customers came in the door as a result. Because of this, it can be easy to think that big numbers means great results. Remember, however, to focus on getting quality leads. Your end result should be establishing potential long-term relationships with return customers… not hosting a party for deal jumpers on every promotion.
Give the consumer options. This one can feel counterintuitive, but it’s important. You should make your targets feel like they have options. This really applies to email promotions and newsletters, but the idea of giving your targets space should be considered a general guideline. Regarding email promotions and newsletters, make sure you always have an option to unsubscribe. You may think this encourages people to reject your offering, but what it actually does is make them feel like they have some choice in the matter, and that they aren’t being cornered.
Give your offering structure. It’s not just children… everyone loves structure. Give your promotions an end date. Make sure that your postcard mailer, say, is well laid out and gives the customer concise, relevant information. Tell your consumers what they want to hear: what they can save, when they can save it, and where.
Written for the owner of http://myprinterhouston.com/
This article can be reproduced in whole or in part, providing this byline is included along with a followable link to http://myprinterhouston.com/
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Do Compelling Marketing Pictures Unlock Sales Potential?
- Become an SEO Expert: The Benefits of Certification
- 8 Essential Steps for Hiring and Collaborating with Commercial Photographers
- Marketing Strategies for Mooncake Suppliers: Standing Out in a Crowded Market
- Discover The Hottest TikTok Trends Taking Over Your Feed!
- How Crypto PR Exists Beyond Traditional Marketing
- How To Automate Affiliate Marketing?
- Effective Marketing Strategies for Tradies: Boost Your Business in 2024
- The Dos and Don'ts of Creating Engaging Online Content That Keeps Your Readers Coming Back
- Unleash Your Inner Artist with Google's Mind-Blowing AI Generator!
- The Impact Of Social Media Algorithms On Marketing Strategies
- Redefining Success with a Holistic Approach to Marketing Measurement
- Dong Yuhui being accused of being racist against women because refusal to sell women's underwear.
- Creating Buzz in the Hallways: High School Advertising Techniques That Get Results
- How does social media marketing tie into a digital solution service?
- Custom DVI Cables: Everything You Need to Know?
- Diet Plan for Weight Gain
- Navigating the Dynamic Landscape of Hot Trends in SMM Panels
- Unveiling AI Brilliance: Leonardo Laboratories at the Fore of Innovation
- Unlock Your Career Potential: How Our Digital Marketing Institute Can Propel You Forward in Mumbai
- Social Media Marketing: Harness the Power of Online Platforms for Success
- Growing Your Business Online: How Gardeners Can Utilize Digital Marketing
- Measuring and Boosting ROI Across SEO, Email, & Social Media
- Navigating Challenging Business Conditions: The Power of Strategic Marketing
- Unlock Your Style: Fortnite Skins for Sale
- The Ultimate Guide to Color Grading: Techniques and Tools for Beginners
- Here Are Some Effective SEO Strategies For Startup Success
- How to Create an Effective Business Marketing Plan
- Traditional Direct Print Marketing Isn't Dead: Unveiling Its Untapped Potential
- New Age Student Recruitment: How AI is Revolutionizing International Enrollment