Every Marketing Piece You Create Needs to 'FOCUS ON THE RESULTS' Your Potential or Existing Client Will Receive

As a business owner you know that you must continually bring new prospects into your funnel. The funnel always needs to be full, and one of the best ways to do this is by implementing key marketing strategies. Many people forget this when they get busy with existing clients.

For most solopreneurs their key marketing tools consist of business cards, post/rack card, website, ezine/enewsletters and blogs. If you are just in start-up mode you may not be using all of these tools yet; as you grow you will want to be reaching your target market using as many marketing strategies that will attract the right clients to you.

From Branding to Creating Your Marketing Materials Tell Your Prospects or Clients What They Will Get As a Result of Using You!

Whether you worked with a branding specialist or you created your own brand, you started out having an idea of who your ideal client would be. Keep your ideal client in your mind's eye. On every single marketing piece you need to give them a clear and concise message of the 'WHAT'S IN IT FOR ME '(WIIFM), in other words what are the results they will get by using your services.

It's not the fact that you provide a home staging service. This is what you do. This is not the result the client gets by using your home staging service. Let's take a look at some of the more obvious ones:

FOCUS ON RESULTS - as a home stager your clients get:

• a beautifully staged home that will stand out from its competitors

• more money in their pocket by selling quickly

• each and every room/area is visually attractive so buyers can imagine themselves living in this home

• time to do what they need to do to prepare the property for selling

• a detailed report to get them on track so they do not feel so overwhelmed and stressed out

• your strategic alliance list so they do not have to worry about finding a reputable painter, tiler, electrician, etc.

• a chance to get rid of clutter and things they no longer use or want

• in just a short time they get a new and healthy way of living in their home

DIGGING DEEPER AND GIVING A DIFFERENT MESSAGE...

• no more money is being spent on the 'old property' they now have more money to spend on the new home

• sense of a huge burden being lifted

• peace of mind because you are the professional handling all facets of the staging process

• the realtor's reputation increases in the market place because of moving homes quickly and for top dollar

• because the property owner sold their home they get to go shopping and buy new furniture

PRES® Staging Resource Centre founder, Dana J. Smithers, (founder and president of Sun On My Back Redesigns), has enjoyed a prestigious and successful career in Interior Decorating, Home Staging and Interior Redesign. Dana is passionate about this industry and has prepared over 700 students for successful Interior Decorating and Home Staging & Redesign careers of their own.