Franchising refers to an arrangement in which a party, the franchisee, buys the right to sell a product or service from a seller, the franchisor. The right to sell a product or service is the franchise. This article is intended to give an idea of franchise system specifically with the beauty industry to the individual.

This is a question that all people should ask before they proceed with the purchase of their franchise. Is it possible for you to achieve the same amount of success by operating your business by yourself?

Whilst you may find and establish your own premises and acquire some beauty equipment, unless you can market and sell your services and provide a high standard of beauty services, you cannot expect to succeed. You must be motivated, have a passion for people and be willing to learn.

Franchising can work extremely well for both parties. A franchisee can enjoy the benefits of being in business for them whilst reaping the benefits of being associated with a well-known and successful brand .The franchisee can also be confident in the knowledge that guidance and assistance is available.

The system works well with both men and women, with or without beauty therapy experience.

As an Essential Beauty franchisee you will immediately participate in a proven system and will acquire our sales and client service know-how.

As a team working together we can offer many benefits including:

Our name and image - you will acquire the right to use the Essential Beauty name in your area and the immediate credibility associated with a recognised name, image and business. Our retail experience is also invaluable.

Group advertising and promotion - in addition to local area promotions you will participate in our group-advertising initiatives (Dependent on store numbers in each area)

Buying power - as a group working together we will negotiate prices with many of our suppliers. A number of our products are exclusively manufactured for Essential Beauty.

Comprehensive training: Without proper training you cannot expect to succeed in business. We have created a training program including professional courses and hands-on experience that will teach you everything that you need to know to run your business. No prior experience is required as we will show how to provide our services and of course qualified employees are available to support you.

The training program also includes client sales and service, administration and accounting, stock control and orders etc. You will also be provided with our Business Operations Manuals that detail every aspect of the day to day running of your business.

Exclusive area: Each franchisee has an exclusive territory in which no other Essential Beauty salon will be opened. The area is clearly defined in your franchise agreement.

Ongoing support: Our assistance does not end when you have completed your training. We will be there to help you every step of the way with the expansion of your business. There will be regular meetings to keep you up to date, training sessions for new products and services and of course support is only a telephone call away.

Once you are managing one successful franchise well, you can move ahead with opening a second franchise at a different location, which gives you more probability to earn income for yourself and family.