Different Printing Specializations For Different Needs

BusinessMarketing & Advertising

  • Author Kaye Marks
  • Published November 12, 2011
  • Word count 596

When it comes to printing needs, a commercial printing company can be a very reliable partner. Each commercial printer has specializations to suit your needs. It is important to know which offers the services you require.

This will enable you not to waste time looking for a printer that will cater to your specific need for the moment. Here are several specializations that printing companies offer.

  1. Offset - Some companies may offer offset printing to address the need for bulk printing. This may involve a lot of process for printing such as plating and setup. The quality is guaranteed and one good thing about this service is that it offers low cost for each unit. This kind of printing is best for companies who have printing projects that involves large-scale printing needs.

  2. Digital - Digital prints are the latest craze of the present generation. It may do away with the usual printing process. It involves the transmission of data to the printer. This kind of printing also boasts of its photographic quality printing output. Digital printing may cater to both large format and short run printing. Large format is perfect if you are planning to print your design on materials other than paper. It is usually the format use for printing marketing tools such as banners and billboards wherein a company is allowed to print a certain size specification as big as 61x100 inches. Outdoor advertising has been on the rise because of the help of this kind of printing. It is easy, fast and convenient rather than the offset printing, which may take a little longer. For short run printing, companies who would like to print booklets or books in small quantities can benefit from this. The machine is always ready to print any size at a very short time. This is especially beneficial if you are printing magazines, booklets and pamphlets for distribution. For most companies, digital printing has been their reliable means of coming up with advertising tools, the price might be a little higher than that of other means of printing but if you talk about time and efficiency, it is almost above the rest.

  3. Custom - Both offset printing and digital printers are being used for this process. As the name describes it, everything is customized. Customized printing gives you the freedom to do whatever you want for your kind of printing needs and this would include getting materials from a third party. In this process, you can choose your own size, quantity and even custom made your design, which may include special effects. You can also decide on your own which ink you want to use and you may order it from the third party provider if it is not available in your printing company. This may be one fun way of working through your printed materials though this may cost even more as compared to getting the entire materials and services from one provider.

  4. Related Services - Printing companies may have other means of serving their clients, which goes beyond printing materials. Some of them have ventured into mailing services, design tools and finishing jobs such as folding and binding. For clients who are really short in time or even those who do not have much time to look for other companies that may offer such services for them, this printing company comes into the picture to rescue.

With these information in mind, you can be sure which commercial printing company to run to once the need arise. Rest assured that each commercial printer would address your specific needs.

Kaye Z. Marks is an avid writer and follower of the developments in commercial printing technologies by commercial printer that help businesses in their marketing and advertising campaigns.

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