All business needs is marketing
Business → Marketing & Advertising
- Author Alex Motamen
- Published November 25, 2011
- Word count 544
This statement is redundant for a business that has a set clientele and buys everyday, for example, a hot dog stand that sells hot dog for the past 10 years in a corner of specific street in Manhattan!
However, if you are not running one of those businesses, then you can be rest assured that like other businesses, your business needs marketing. The quantum of marketing can be determined by the size of the business and the nature of the industry. Here is a few situations which shows marketing making a difference in various business types.
Small businesses: Small businesses are likely to have a niche in place and are likely to need marketing to create a name for them. In fact, small businesses need marketing to be both creative and within budgets. Marketing for small businesses is tough but there is no way that business can grow without some creative marketing.
Small businesses need marketing and most of the ideas are likely to come from the business owners themselves. The marketing ideas can be innovative and be a bit risky as well in small businesses to attract attention. Marketing plans in small businesses are also quite agile to change and business owners tend to work with a good deal of flexibility in their marketing plans.
Medium sized businesses: Medium sized businesses are likely to be one-time small businesses that did well and expanded their operations.
Medium size businesses use marketing activities such as customer out-reach programs, Postcard mailing, Promotional materials, event planning and other engagement points help medium sized businesses in sustaining their clientele to the next level. Marketing also includes developing new service lines within the businesses based on the customer trends and business environment.
Marketing for medium sized businesses are likely to require a marketing division to help them review business data and benchmark with competitors in order to determine the best possible way to market the business. With more budgets than the small businesses, medium sized business can look at a wide range of marketing options, run trials and then choose methods that work well for them.
Large businesses: as a layperson, it is easy to assume that marketing activities for large businesses must be easy as they do not have budget constraints. The opposite is however true. Large businesses have it tougher as they have to manage an external presence of the brand and then work their marketing plan within the perimeter of it all.
Large businesses need marketing more than ever since their requirements are quite stringent and need a detailed understanding of their client and past marketing activities. In fact, for consumer facing businesses, marketing becomes a tough challenge as a small misstep can have a major backlash.
However, having said that, such large organizations still run huge marketing divisions and have a wide range of marketing activities on the go. Take away that division, and you are likely to see a significant slide in brand positioning and sales.
So as mentioned earlier, until and unless you have a business that either has a never-changing set of clientele (which sounds unrealistic) or just one client that supplies all the work you need, there is no way on earth you can grow your business without a relevant MARKETING team.
Article by www.day2dayprinting.com
Day2dayprinting is an online printing company that provides printing services with wholesale pricing for Business Cards, Postcards, Flyers, Brochures and other printing goods.
Thanks for reading this article and please visit our blog for more articles.
www.theprintblog.com
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Key factors why eBay sales could drop
- Achieve Digital Success with BeKonstructive Marketing's SEO Consulting in Brisbane
- Introducing the HIIO Nax with 12000 Puffs: Spark the Extreme Flavor
- What Role Does Data Accuracy Play in Reaching Physicians Amid Shifting Market Trends?
- Pocket Option: Binary Candlestick Patterns
- Building a Strong Brand Fortress with SEO
- How Small Businesses Can Compete with Big Brands: A Guide to Thriving in the Digital Age
- The Impact of 3D Animation in Business: Enhancing Visual Communication and Marketing Strategies
- Steady Slope Marketing: Boost Your Business with Targeted Facebook Ads
- Steady Slope Marketing: Building Strong Brands for Lasting Success
- Steady Slope Marketing: Maximizing Growth with Google Ads
- Steady Slope Marketing: Building Custom Websites that Drive Growth
- Steady Slope Marketing: Unlocking Growth with Google Local Service Ads
- Steady Slope Marketing: Scaling Your Business for Long-Term Growth
- Steady Slope Marketing: Setting Up Small Businesses for Success in the Digital Age
- Steady Slope Marketing: Elevating Local Search Authority for Small Businesses
- How AI is Revolutionizing Marketing: A Game-Changer for Online Marketers
- Exploring the Impact of Marketing Strategies on Public Image: A Case Study of Epson and Prince Andrew's Challenges
- The Power of Persuasive Copy: Techniques To Boost Conversion Rates
- The Role of Content Marketing in Building Brand Awareness
- Are Gucci Bags Made of Animal Skin?
- What is the digital marketing strategy that tracks users across the web?
- How AI Can Elevate Your Sales Strategy
- Mastering Content for Content Marketing: Tips and Strategies for Online Marketers
- How Staff Augmentation Can Fuel Your IT Success
- Best AI Tools for E-commerce: Revolutionizing Online Sales with Smart Automation
- The Future of Marketing: Emerging Trends and Actionable Hacks for 2024
- Harness the Power of China's Market with the China Business Email Database List
- Maximize Your B2B Outreach with Ready Mailing Team’s Vice President Sales Email List
- Empower Your Marketing Strategy with Our Executive Assistant Email List