Dollar Merchandise Placement Takes Planning
- Author Bob Hamilton
- Published December 6, 2011
- Word count 444
It is very important for you to place your dollar merchandise correctly in your store. In order to do so however, you will need to take the time to plan things out. If you do not, your store will suffer a range of problems such as making it difficult for customers to easily navigate up and down the aisles.
You may also limit the amount of space you have to display certain types of dollar store items. If it is a very well-liked and profitable product, then you will want as much space as possible so that you will have higher levels of sales and profits. Failure to plan proper placement may also increase the incidents of thefts. To keep all of these problems at bay follow a few of these tips for planning merchandise placement.
One of the first things you will need to do when trying to plan is measure the amount of space you have available in your store. Then you will need to work on drawing the ideal layout of the store. Unless you are experienced at doing this, you will likely have a few revisions, so do not worry about changing it.
When planning the placement of your dollar store items you will need to take safety into account. You want to avoid having tall stacks of merchandise right in the middle of the aisle since this is a safety hazard. It is also a good idea to avoid setting up shelves in a way customers will be forced to turn corners blindly.
One dreaded mistake some store owners make is setting up an aisle that leads into a dead end. Your customers will not appreciate having to turn around and walk past the dollar store items they just walked by moments earlier. They may just decide to keep walking out the door because of being irritated. Other customers may avoid going down the aisle altogether if they see it turns into a dead end.
Another thing you need to consider when planning the placement of your dollar store items is how much space each department needs. Some departments will not need as much space as others since they may not be as profitable.
Finally, you do not want people walking out of the store without paying for the dollar merchandise. You should setup the layout to allow the cashiers easier sight down as many aisles as possible to keep shoplifters from causing problems.
Planning the placement of your dollar merchandise is one of the most important things you will need to do when setting up your dollar store. Take the time to do it correctly the first time.
Are you interested in starting a dollar store? Visit www.openingadollarstore.com for more information.
For a one-stop shop for your dollar merchandise, visit JC Sales at http://www.jcsaleswholesale.com/.
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