Good Methods of Writing Successful Marketing Emails
Business → Marketing & Advertising
- Author Nguyen Kinh Luan
- Published December 18, 2011
- Word count 609
In our modern world, emails are replacing traditional mails in an incredible speed. People will no longer have to go to the post office to send mails and wait several days for their mails to be delivered. It only takes seconds or less for an email to arrive in the recipient's inbox.
With only a few mouse clicks, businesses can send marketing emails to millions of customers, and email is completely free. Email marketing is a cheap and effective online marketing channel. However, it would annoy email users if used improperly. You might be put in the spam list, which might lead to the failure of your promotion campaigns in the future. The following methods will help you develop an effective email marketing campaign in the long term:
If you have a website with a fair number of daily visitors, then let them subscribe their email address to receive newsletters (about new products, special offers, sale-offs and so on) from your company. In this case, your customers actively ask for the information they need. Let your customers select the kinds of information they want to receive. This makes them feel comfortable when they subscribe. More customers subscribing for newsletters means they are more concerned with the information you provide.
Firstly, give your email a title which is similar to a news headline, along with your offers. Your must choose the email's title very carefully. It should be suitable for your audience, clear in meaning in order to avoid misunderstanding, easy to understand and specific enough not to cause confusion. It is best to mention the benefits in the email's subject so that the receivers can be impressed immediately when they saw the email in their inboxes. For example, a good title might be "Washing machine sale-off up to 40% this summer"
Secondly, the content of an email should not be long. Try to focus on the offer(s) that you mentioned in the email's subject. You should keep the message short and go straight to the point. This is very important as it affects whether the receivers continue to read or not. Never offer many products at once or your customers will feel overwhelmed and uncomfortable. You should include important details such as price, payment methods or shipping because this saves your customers a lot of time looking up those information on your website. You can also quote press releases about the quality of your products or services in the email. Other information or materials like user manual or product specifications should be linked using hyperlinks from the email.
Next, design the email as simple as possible. You can insert images to demonstrate your product, use colors to highlight the most important parts. The space between sections or paragraphs should be doubled. Avoid writing unnecessary things or leaving your content unorganized. All-capitalized sentences and the use of too many exclamatory sentences are strongly discouraged.
Last but not least, in the email's footer, you should repeat the benefits that your customers can get if they place orders during the time of your marketing campaign. Do not forget to give your best wishes to the receivers and express special thanks for reading the email. Do take note that you should give your subscribers the option to opt out of the mailing list. This will only strengthen your customers' impression about your company.
In short, to create an effective marketing email is not too difficult if you follow the suggestions above. Customers are always interested in benefits and offers and they are willing to receive your emails as long as you give them what they want. That will surely increase your revenue significantly.
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