A Branding and Advertising Mistake That Kills Small Business
- Author Kas Pl
- Published October 31, 2011
- Word count 450
Not every businessperson is great at advertising and marketing their company in a positive way that draws in their target crowd and subsequently grows their business. However, every great businessperson is superb at branding and advertising and knows that you could hire the best of the best to do it for you, but at the end of the day, you are the one who raised this baby.
If we run down a brief checklist of the different mistakes (just a few of them) that businesses - mostly small businesses - make when branding and advertising their company, we can see how those businesses unknowingly give buyers the perception of an uncool, incompetent and tiresome business.
The first mistake made is the "boutique" marketing angle. Companies, tellingly still small after many years, fail to see the parallel between marketing your business as small and not having the ability to drive enough revenue to implement what should be the goal of every company: growth.
Corporate America is full of individuals who don't like risk taking. When choosing vendors, these businesspeople glean a sense of insurance against incompetence on the vendor's side, when they can point to the vendor's marketing and branding campaign. Whether or not the campaign reflects reality, a non-boutique marketing and branding campaign signals solidity and trust to the skittish buyer.
For instance, if one of these vendors were to take payment and not come through with promised services, when called to answer to management, John or Jane Corporate America can justify their choices by saying vendor X had experience working with enterprise-level companies and seemed to have the support and infrastructure in place to deliver.
On the other hand, if John or Jane were to take a risk on a "boutique" company that failed to deliver, the explanation process of the logic they used to choose this company in the first place would be a heck of a lot more painful for them than it would be if they chose Corporate Option X.
Not everyone is entrepreneurial in this world and most don't understand that the word "boutique" is synonymous with hard work, sweat and dedication to the company's base of clientele. Corporate America is the money driver in this world and those in it don't understand the entrepreneurial business drive. Corporate America does not like to venture into the unknown.
Luckily, this problem is easily solved with some basic replacement adjectives such as "precise," or some sort of description that infers you are a leader within the industry. Brand yourself where the money is and, both in marketing terms and in numbers, that "boutique" description will no longer fit the amount you see on your business's bank statement.
Ken runs KAS Placement:
Chicago Media Recruiters, Chicago Recruiters
San Diego Executive Recruiters, Executive Search San Diego
Ken is the founder and CEO of KAS Placement.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- 15 Basketball Dribbling Games and Passing Drills for Better Ball Handling
- Transdermal Progesterone Cream: Benefits for Hot Flashes and Menopause Symptoms
- Tepezcohuite: The Ancient Skin Health Secret You Need to Know
- Quiet Cars and Busy Calendars: The Overlooked Role of Chauffeurs in Post-July Corporate Travel
- 1031 Exchange
- Breaking Karmic Cycles, Creating a Shiva Altar with Deity Carvings and Sculptures from Mogul Interior
- The Art of Whimsical Carved Wall Art & Eclectic Décor
- “Hellfire and Heresy: Ken Russell’s The Devils and the Fury of Sacred Cinema.”
- Transform Your Bedroom into a Productive Haven: Ultimate Guide to Bedroom Inspirations with Desk
- “Heatwave: When Crime, Character, and Two Legends Collided in Michael Mann’s L.A.”
- Steam Vs. Scrub: The Best Chemical-Free Tools For Cleaning Tile Edges And Grout
- A Smart Solution for Clean Environments: Hygienic PVC Wall Cladding
- Choosing the Right Stainless Steel Panel Adhesive for Durable Wall Cladding Installations
- How to Choose the Right PVC Panel Adhesive for a Professional Finish
- Precision Finishing with Steel Cladding Profiles and Trims
- The Finishing Touch: PVC Cladding Trim & Profiles for a Seamless Installation
- Lightweight Strength: Why Aluminum Cladding Sheets Are a Smart Choice for Modern Projects
- Durable and Hygienic: Why Stainless Steel Wall Cladding is the Industry Standard
- Transform Your Interiors with PVC Ceiling Panels and Planks
- Enhance Hygiene and Style with BIOMAX Coloured Hygienic Wall Cladding
- Add Vibrancy and Protection with PVC Colour Wall Cladding
- Superior Protection with Antimicrobial PVC Wall Sheets
- The Versatile Power of White Hygienic Wall Cladding Sheets
- Affordable Quality – Cheap Hygienic Wall Cladding That Doesn’t Compromise Standards
- Hygienic Panels and Hygiene Cladding – A Must-Have for Modern Commercial Spaces
- Why PVC Cladding Sheets Are the Gold Standard in Hygienic Cladding
- Why Hygienic PVC Wall Cladding is the Ideal Choice for Modern Interiors
- Durable, Hygienic & Cost-Effective: Why PVC Wall Cladding is the Go-To Choice for Modern Interiors
- The release date for Demon Slayer: The Infinite Fortress finally revealed
- Discovering the Right Piano Shop: A Guide for Every Player