The most important element to keeping your pipeline full with paying clients is to know who they are, where they congregate, and how to connect with them. When you do find them, the most powerful and leveraged way to connect with and enroll them as clients is through speaking. Giving a Signature Talk is your #1 Off-Line Strategy to Enroll Your Ideal Clients:

YOUR OFF-LINE STRATEGY:

1. Do a Google and meetup.com search on the keywords for your target market. Find organizations and groups that meetup in your area. Before you attend, call the organizer and find out if the participants are truly your ideal clients. If they are not, do not attend the event. It will be a waste of time.

2. Narrow down your list of organizations/meetings to 3-5 and start attending them. You should be attending a live meeting at least every 7-10 days. Make friends first and talk to everyone with an "how can I help?" attitude. Get to know the organizer.

3. Ask the organizer if you can make a presentation to the group. If they say yes, make a 45 min. presentation leading up-to an offer for people to sign up to have a private complimentary consultation with you over the phone. If they don't allow for speakers, then identify which participants would be great clients and make individual appointments with them.

4. Create a simple power point presentation identifying 3-4 MAJOR problems that your target market struggles with and position yourself as the answer to those problems. Let them know that your presentation will give them a lot of great solutions, but that there is only so much you can show them in 45 mins. So, if they want more, you will show them how to get more at the end of the presentation. This way your audience will be prepared for your offer at the end.

5. For all those who signed up for your offer, schedule the appointments right away! When you get on the phone, be absolutely prepared with a program, product, or service you will be offering and the investment amount. Present the offer confidently and compassionately.

6. As "soul" entrepreneurs, we must be very careful about our time and energy in this area so be razor sharp in your focus.

The Soul Entrepreneur is a business training company that provides women entrepreneurs with practical tools, strategies, and mentor ship to profitably package, price, and promote their products and services and build successful, satisfying businesses.