Many business owners these days advertise their products or services through video. This really is a great method to market your business as it really is an operative means that makes products and services come alive for clients, and means they can really feel what your small business has to offer. Experiments have been done concerning teaching and have concluded that particular individuals are auditory learners, whereby they learn by listening, and others are visual learners, where they need to see a concept being explained and prefer movies or handouts. Videos or video intros bring audio and visual senses into play and in doing so captures a much wider audience, who will appreciate and answer receiving information in this way.

Identify your Goals

Careful planning needs to go into your promotional video as it's a powerful marketing tool that you need to get exactly right. Whether your video will be aired via the Internet, put on your website or made into a blue ray DVD, you will be able to broadcast to your target audience. You need to identify what it really is you want to bring across to your audience and how your promotional video can help you do this. First of all you need to work out exactly who your target audience is as there will be a style of video that will appeal to them most. You must decide on the tone of your video; will it be specialized or presented in a casual style? You also need to decide what it is you want your viewers to do once they have seen your video. Can they email it to a friend? Can they share it via a social media network or do you want them inspired to call your company for more information?

Set a Budget

Even though a promotional video is less pricey than producing a television commercial, if you don't create a budget for yourself and stick to it, your product can end up bigger than you expected and costing a lot more than you can afford. If you have limited funds you may want to produce the video yourself. This will depend on your target audience and what you want to achieve. You may need to create a specialized image for your business and your promotional video will need to reflect this. Consulting an Audio Visual Production company would be your first step and they will be able to discuss your options.

Shooting your Video

Your initial good planning will be reflected in the success of your video shoot. By knowing exactly what has to be done and what footage you need will save you time, and money, if you don't have to re-shoot large portions of it. Make sure you have everything on hand that you need. If you are filming at a different location, or several locations, it would be a waste of everybody's time if you had to rush back to the office for forgotten items.

Editing

A specialized media company will handle this part for you, and the edits will be shown to you for your approval. The editing process is where your video will come alive. Scenes may be cut to help the flow of the video, voice overs and music may be added as well as titles. If you are editing yourself things to keep in mind are to keep it short, getting your message across in a succinct manner is much better than spreading it out and potentially boring your customers, so get to the point. Also don't bombard your viewers will lots of jumping from scene to scene, loud music or 'in your face' techniques. You don't want to scare them off.

Sharing your Video

As soon as completed you will need to get your video out there. The Internet is a fantastic method of spreading information and can also be an inexpensive method. There are different websites available for sharing videos and email can be an effective method to target your video to a wide audience. Your promotional video is a great marketing tool, so make sure you work hard to expose it to as countless individuals as possible