For the recent graduate (or school leaver) who is interested in pursuing a marketing career, field marketing provides an unparalleled selection of entry-level jobs that can help to build an awareness and understanding of marketing more generally and can also provide a clear and achievable career progression within the field marketing discipline itself.

One of the reasons field marketing makes a particularly good starting point is that there are a number of entry-level jobs that require only a limited understanding of strategic objectives. For example, performing the duties associated with product merchandising to a high standard does not, in the short term, require the employee concerned to have a working familiarity with the ways in which the performance of a product merchandising campaign can be measured and improved. Someone with no previous experience of marketing can be provided with basic information about physical product positioning and almost immediately be set to work on ensuring that products are visible and appealing to the consumer. This low barrier to entry makes field marketing far easier to break into than, for example, digital marketing or permission-based direct marketing.

By gaining experience in a number of entry-level field marketing jobs, an employee can build their awareness and understanding of the broad strategic goals of a field marketing campaign at their own pace. After working in merchandising, sampling, and perhaps experiential marketing, an ambitious employee will develop a strong understanding of the common underlying themes and relevant key performance indicators, enabling them to move towards a supervisory (and ultimately management) position within the discipline. This will provide them with a firm foundation for moving elsewhere in the marketing landscape - if they so desire - or allow them to progress to the upper echelons of field marketing campaign management.

Another reason field marketing makes an excellent career choice is that entry-level work tends to be flexible, diverse and engaging. Unlike many other jobs that are open to unskilled (but intelligent and committed) applicants, field marketing jobs tend to be interesting and sociable, and many provide excellent opportunities for the individual to make a positive difference to the performance of the whole. As an added bonus, many field marketing jobs incorporate an element of performance-related pay, particularly in more managerial roles, providing a strong material incentive for employees to continue learning and getting better at what they do.

Even entry-level field marketing jobs are rewarding and often paid at a competitive rate, allowing the employee without ambitious aspirations to settle on a source of income that rarely (if ever) becomes boring. There is also outstanding potential to pursue field marketing work around the country, or even the world, ensuring that employees with suitable transport and commitment are never without the opportunity to travel.

Low barriers to entry, competitive pay, variety of work, career progression opportunities and the chance to travel all converge to make field marketing one of the most attractive industries to work in today. Contact the agency of your choice, or look at their vacancy listings online, to see what they can do for you today.