In this new economy, a customer service video training can save you lots of aggravation down the road. Why? A small business without a highly effective customer support department will be out of business soon. In today’s economy, customer service is the only competitive advantage our small businesses have. With the advent of technology, the playing field has been leveled between big corporations and the smaller ones.

It is no longer the biggest corporations, but the fastest and most reliable ones, that will survive.

But what is your small business to do? How can your small business compete with the big pockets of big corporate giants? How can you set up a highly efficient customer service department without breaking the bank? Actually, this is a great time for small businesses. It is not only much easier, but it is also a lot cheaper. How? In this new economy, businesses will succeed when they concentrate in a niche market.

Big corporations on the other hand, have to cover bigger markets to be profitable. This gives your small business a great advantage over big corporations. You can now concentrate your efforts in being the best and most reliable in one or a few niches; instead of trying to be everything to everyone.

How? Well, lets take Amazon.com for example. They sell thousands if not millions of products. They have service personnel trained for each one of these products. Training people and having a customer service video for so many different markets can be a very expensive proposition. Where your small business can take one small sliver of these gigantic markets and totally dominate that niche.

But how does this make it easier and cheaper for you? By automating and streamlining your customer service with "cloud" technology. In simple English, this essentially means "inexpensive" or even free internet based computing, designed specifically to serve customers.

By using these services your information goes into the "cloud", where it can be accessed by any device you have setup to interface with your account. Additionally, you won’t need large number of service personnel because now you have reduced your market to fewer and more profitable niches. In many cases, you can even outsource your customer support.

Therefore the key differentiator is to use online customer service technology infrastructure. Paired with effective customer service video training for your clients and employees, you will establish a top of the line, highly effective customer support system. These two combined, will help you crush your competition in your niche market.

A lot of the customer service technology is open source and can be downloaded for free. You can even step it up a bit and pay a small monthly fee for more sophisticated, top of the line support systems. This will create lifetime customer loyalty and therefore increase your customer retention.