How promote businesses with calendars as promotional products
Business → Marketing & Advertising
- Author Bob Simon
- Published June 3, 2012
- Word count 509
It is an acknowledged fact in marketing circles that promotional products, as giveaways, really work wonders for the brand visibility and image of your company. Rather than just trying to grab the attention of prospects and consumers through conventional advertising methods like print and electronic ads, experts agree that it is money better spent if you invest in promotional products. Not only do these items leave the recipient with a feel good association with your brand (after all, everyone loves getting free stuff), they also have a much longer life in the life, home, and office of the person who receives them.
A well planned promotional item hangs around the mental and physical space of the person it is given to, reminding them again, and yet again, of your company and its products and services. It constantly reinforces your message in their mind, and in the minds of their friends and family. What better way could there be to get so much brand recall, for so little cash outlay? Imagine all the money you save on TV ads and radio spots, which people switch channels on anyway! Think of how much more mileage you get out of a little gift, than from a magazine or newspaper that gets taken out with the trash!
In the world of personalized and useful promotional products, nothing has the long life of a personalized wall or table calendar. Putting your company name, products, and services on a giveaway calendar like the ones that are on offer from the people at Appointment Calendars is a really great way of advertising what you do and sell, and brings great visibility for your brand. Think about it! A calendar stays around your clients’ space for an entire year. If a simple car decal can give you a thousand sight incidents in a single month, imagine what a calendar can do in a whole year!
It sits there on the desk, or hangs on the wall, and not only does the person who received the calendar see your brand every time he or she looks up a date, anyone walking by, standing around, and simply glancing at it also receives information about your company and is exposed to your message. With a well-placed calendar, your message is sure to be seen by a lot more people than one can imagine. Every time someone makes a note on the calendar, every time someone looks up one of the numerous special days, holidays, or events that occur in the space of a year, your customers and all kinds of prospective clients also see your brand and logo!
Advertise promote your business, your products,and your services with the thoughtful gift of a promotional calendar from Action Printing Inc. Make sure that your brand stays in the public eye and mind all the year round through the creative use of promotional calendars.After all, tried and tested is often the best and promotional calendars are among the most frequently utilized promotional items which have worked wonders for brands for decades.
Bob Simons is Marketing Director of Action Printing, the Promotional items Superstore. More information can be found at Promotional products.
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