Using Twitter for marketing can have mixed results. Don't be surprised if you feel like your efforts are not working. If you want to see results you have to be committed to your marketing strategy on this social sharing site. If you think it will be easy you are mistaken.

Look though at some of the benefits Twitter offers other than the big hyped one and see if you can't make Twitter your friend yet.

Use Twitter To Be Personal

Interacting with potential customers or current customers in this personal way can give you a huge advantage over your competition. This will do wonders for your branding on a person to person basis and builds loyalty. Look for ways to roll up your sleeves and get down to brass tacks with them. They will appreciate the personal attention immensely.

Market Research Like None Other

Twitter makes it easy to find out what folks are saying about you, your company, and your products.

Press Release Distribution -- Sort Of

Many businesses rely on news they find out about from RSS feeds on sites like Twitter. Your news can get out quickly to your followers and others just by tweeting about it on Twitter. The free distribution of your current news can also give you the chance to answer questions, allay fears, or respond to comments about your news right there on Twitter.

Customer Satisfaction Easy To Gage On Twitter

Believe it or not Twitter makes customer satisfaction much easier to achieve because you can talk to people directly.

If people have mentioned you, your company or products you can find them on Twitter simply by searching. You can't fix something if you won't try. Trying gets a lot of mileage with people. They want what you want, to be heard and to be relevant. Let them know you care by responding.

Use Twitter To Increase Brand Awareness

Brand awareness is closely associated with groovy feelings, and that is what you have the chance to engender with your followers on Twitter. The tone you set with your Tweets will help your followers get a feel for who you are and what your company is about. Being funny or light hearted is just fine and can help put them at ease. Branding then is a result.

Growing Your Business With Twitter

Don't expect Twitter to be some magic bullet. You have to put forth the effort to get the reward.

Twitter is part of Google's algorithm. You really can't ignore it and be successful. Invest and you'll see an increase in your business in several different ways.