Facebook ads have recently jumped into the spotlight. It seems everywhere you go, people are talking about Facebook and how Facebook ads can drive so much traffic to your website, products, services, offers, etc.

This is true. Facebook marketing and advertising can be extremely powerful, flexible, and cost effective - When you know how to do it the right way.

The problem is, most people are teaching the wrong way to do this. But more about that later …

How do you learn "the right way" to advertise with Facebook?

There are many different options out there, and which Facebook Ad course you choose will depend on who you trust, what you want to learn, and how quickly you want to master Facebook Ads.

I've been working in the online space since 2008, and I've seen my share of the "instant profit" "push button riches" types of courses, and if that's what you're looking for, you're going to be disappointed. There are plenty of charlatans out there who are eager to get their hands on your hard earned cash in exchange for some outdated, untested and/or unverified tricks that may or may not work.

However, if you're looking for real strategies that can make your Facebook business account worthwhile, then you've come to the right place. Some Facebook marketing courses will teach you how to get lots of Facebook fans quickly, whereas others will teach you how to use the Facebook Advertising platform successfully.

Here are a few scenarios … see if you recognize yourself here …

1- Coffee shop owner using a clever combination of some Facebook, Twitter, and Pinterest to increase customer loyalty & keep people coming back to buy coffee.

2- An affiliate marketer who uses Facebook Ads for testing new offers, landing pages, headlines, and sales copy.

3- Web developer who manages Facebook Ad campaigns for clients on small-medium budgets.

4- Yoga studio promoting classes, workshops, and retreats using Facebook pages and paid Facebook ads.

5- Large scale internet marketer who needs to really understand the power of Facebook Ads to leverage their popularity & grow fan numbers quickly

6- Medium sized telecommunications business promoting special offers and fan only deals using Sponsored Stories

7- And so many more just like these …

It's easier than you think to leverage the power of Facebook for your business.

If you've tried Facebook ads before, and you didn't see a positive return, most likely you are frustrated and think "Facebook Ads won't work for me.". However, conversion is a complex process.

Understanding the social side of the newer paid ad platforms has stumped many a seasoned marketer. Facebook is NOT Google AdWords. You cannot simply plug in your keywords and expect to find your ads to magically deliver throngs of starving customers to your door. It's far more scientific than you might think.

In fact, Facebook Ads aren't really about conversion at all. Facebook is much more about initial engagement, grabbing their attention, building rapport, sharing content and gaining trust and respect.

Now, before I lose you, please understand that I am a direct response marketer and ROI is our main objective here.

So, how do you do it? How can you focus on engagement, attention and rapport and STILL get the conversion from a Facebook Ad?

Understanding how people think, behave, and operate is essential to your success with Facebook Ads. Advertising to your ideal customer is a dream come true.

When managed properly, your entire plan will be based on your best customers. You will dive deep into their demographics, likes, interests, marital status, location, age, gender, etc.

Imagine the power this can bring. Imagine the time you'll save. Imagine how much more connected you'll be to your customers. And it's all done through Facebook Ads. Nice, huh?

How will YOU use Facebook to connect customers with your brand & your business this year?