Author's articles

A Caveman's Guide to Facebook Advertising
By Jen Shehan · 9 years ago
If you're looking to spice up your Facebook ads, you need look no further than what would have caught the eye of primitive man. Huh? While yes, many things have changed over the centuries, but ...
Engaging Your Community on Facebook
By Jen Shehan · 9 years ago
One of the hottest topics in Facebook advertising is the critical pivot from fan to customer. As you are attracting new fans to your page, there are specific techniques to keep people interested in your ...
How Facebook Page Insights Can Help You Stay on Track
By Jen Shehan · 9 years ago
Many people ask me "Can Facebook track views to my profile?" While Facebook do know the IP address and basic profile information of people who visit your page, detailed information is never released to the ...
3 Insider’s Tips to Get Your Facebook Ad Approved
By Jen Sheahan · 9 years ago
When you've spent a good deal of time preparing your ad and setting up your landing page, it's very disheartening to then have your ad disapproved. What's even more frustrating is having no clue of ...
What to Do When Your Facebook Ad Gets Disapproved
By Jen Sheahan · 9 years ago
I hear from frustrated marketers all the time who want to know why their ads are being disapproved. Oftentimes the identical ad has already been running successfully on Facebook for some time, yet now, for ...
Getting More Clicks by Incorporating Benefits Into Your Ad Copy
By Jen Sheahan · 9 years ago
With Facebook PPC, it's all about the click. Unless you're buying ads just to generate brand awareness, your main objective in your ad is to capture people's attention, and get them to click. This month, ...
Do You Have What it Takes to be an Internet Marketing Superstar?
By Jen Sheahan · 9 years ago
We are a unique breed. Talk of bounce rates, A/B split testing, conversions, affiliate marketing and page impressions gets us excited (maybe a bit TOO excited). In our free-time, pulling out a Seth Godin book, ...
Find Out What Your Customers Are Searching For
By Jen Sheahan · 9 years ago
I've noticed a bit of a stigma around keyword research. When talking to people about SEO, and keywords in particular, there is sometimes a feeling that it can lean towards being manipulative (eg. finding out ...
Know Your Target Market Before You Advertise to Them!
By Jen Sheahan · 9 years ago
I beg you, before you even think about advertising your product or service, take some time to figure out exactly who you're advertising to! If you don't take this preliminary step, Facebook's plethora of targeting ...
Which Facebook Ad Course Is Right for You?
By Jen Sheahan · 9 years ago
Facebook ads have recently jumped into the spotlight. It seems everywhere you go, people are talking about Facebook and how Facebook ads can drive so much traffic to your website, products, services, offers, etc. This ...
Facebook Targeting by Interests
By Jen Sheahan · 10 years ago
If you've advertised at all on Facebook, I'll bet you're already familiar with interests targeting. This is arguably the most important and useful targeting feature available to advertisers. Why? Because with interest targeting, Facebook accesses ...
But What Have You Done For Me Lately?
By Jen Sheahan · 10 years ago
It’s all about benefits, baby! In my last post, I talked about determining the features of what you’re promoting. So often marketers write their ads and landing page copy "off-the-cuff" without any thought or planning. ...
Facebook Targeting By Zip Code
By Jen Sheahan · 10 years ago
This past August, Facebook rolled out a new targeting option for ads. We’ve always been able to target by location, but could only get as specific as city. Now we can advertise directly to users ...