3 Insider’s Tips to Get Your Facebook Ad Approved
Business → Marketing & Advertising
- Author Jen Sheahan
- Published October 13, 2012
- Word count 420
When you've spent a good deal of time preparing your ad and setting up your landing page, it's very disheartening to then have your ad disapproved.
What's even more frustrating is having no clue of why it's not being approved.
So I'm going to let you in on a few insider tips as to why your ad may not being getting approved.
And, if you still can't figure it out, please feel free to shoot me off an email!
Check Your Past Click Through Rates.
If you're new to Facebook advertising, this obviously won't apply to you. However if you've been advertising on Facebook for a while, and your ads have been successful (i.e. with high CTR's), your ads are more likely to be approved quickly.
Newer accounts will generally have a higher disapproval rate than older, established accounts. Of course, there's no action you can take once you have this knowledge, but it is nice to know that "success breeds success". Once you've gotten into a good groove with your ads, your approval time should decrease.
Getting your Facebook ads approved: What "they" don't want you to know
Check Your Landing Page URL
Give some thought to where you're sending your traffic. Facebook tends to favour keyword-rich domains rather than domains that appear temporary, are confusing, or unrelated.
For example, if you're promoting a webinar, rather than directing traffic to http://www.hg5wuc73.com/webinar33, buy a domain name that actually makes sense given your topic: www.howtoincreaseyourtraffic.com.
Not only is this good in terms of getting your ad approved, but it also increases the overall credibility of what you're offering.
Redirect to an Authority .com Landing Page
We all know how Google values quality, legitimate, user-friendly websites. The more authoritative your website seems to Google, the more traffic they will send you.
The same is true for Facebook. They are looking to make sure your website is quality, trustworthy, authoritative, etc. If your landing page is on a brand new website, or if your site appears spammy, you'll have a harder time getting your ad approved.
So, if given the option, direct your ad to a landing page on an authoritative site.
The reasons why your ad gets disapproved may seem mysterious at times, but if you break it down to the basics, you begin to see definite patterns emerge.
Familiarize yourself with Facebook's terms of service, be transparent, be trustworthy, and be consistent. In time you'll find your approvals come faster and more consistently.
Jennifer Sheahan is the founder of The Facebook Ads Lab, a full-service ads agency specializing in Facebook PPC ads. The FBAdsLab provides ad campaign management, training, and mentor programs for marketers. The goal of the FBAdsLab is to help business owners learn all they need to know to be successful in advertising on Facebook; to take control of their traffic so they can stay ahead of their competition and be leaders in their field.
http://www.fbadslab.com/fb-insights/
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Do Compelling Marketing Pictures Unlock Sales Potential?
- Become an SEO Expert: The Benefits of Certification
- 8 Essential Steps for Hiring and Collaborating with Commercial Photographers
- Marketing Strategies for Mooncake Suppliers: Standing Out in a Crowded Market
- Discover The Hottest TikTok Trends Taking Over Your Feed!
- How Crypto PR Exists Beyond Traditional Marketing
- How To Automate Affiliate Marketing?
- Effective Marketing Strategies for Tradies: Boost Your Business in 2024
- The Dos and Don'ts of Creating Engaging Online Content That Keeps Your Readers Coming Back
- Unleash Your Inner Artist with Google's Mind-Blowing AI Generator!
- The Impact Of Social Media Algorithms On Marketing Strategies
- Redefining Success with a Holistic Approach to Marketing Measurement
- Dong Yuhui being accused of being racist against women because refusal to sell women's underwear.
- Creating Buzz in the Hallways: High School Advertising Techniques That Get Results
- How does social media marketing tie into a digital solution service?
- Custom DVI Cables: Everything You Need to Know?
- Diet Plan for Weight Gain
- Navigating the Dynamic Landscape of Hot Trends in SMM Panels
- Unveiling AI Brilliance: Leonardo Laboratories at the Fore of Innovation
- Unlock Your Career Potential: How Our Digital Marketing Institute Can Propel You Forward in Mumbai
- Social Media Marketing: Harness the Power of Online Platforms for Success
- Growing Your Business Online: How Gardeners Can Utilize Digital Marketing
- Measuring and Boosting ROI Across SEO, Email, & Social Media
- Navigating Challenging Business Conditions: The Power of Strategic Marketing
- Unlock Your Style: Fortnite Skins for Sale
- The Ultimate Guide to Color Grading: Techniques and Tools for Beginners
- Here Are Some Effective SEO Strategies For Startup Success
- How to Create an Effective Business Marketing Plan
- Traditional Direct Print Marketing Isn't Dead: Unveiling Its Untapped Potential
- New Age Student Recruitment: How AI is Revolutionizing International Enrollment