Blogging for Readership and SEO
Business → Marketing & Advertising
- Author Brett Hastings
- Published July 6, 2012
- Word count 573
Regardless of the type of business or website you operate, maintaining a blog is one of the best ways to gain valuable readership and attract the attention of search engines. However, all too often businesses will concentrate on one aspect of blogging but not the other, not realizing that search engine optimization and readership are - in the end - really the same thing. The following are 5 critical benefits that blogging brings to the business table:
1.) Content
If you know anything about SEO, then you know that it's all about content. Whether you like it or not, in order to appear in the search results in top positions for your keywords, you must produce high quality content. Blogging accomplishes this perfectly because it does 2 critical things:
a.) Provides a method of producing regular, useful content for your site
b.) After indexation content can be syndicated and shared
While it's not entirely necessary to write your blogs with SEO in mind, it is important to know what keywords your audience will be using to find your content, so it's a good idea to put a keyword or two in strategic locations throughout your posts.
2.) Authority
If someone reads a blog post you've written online and finds it to be credible, your name/brand/site suddenly becomes seen as an authority source. The more high quality pieces of content that can be found related to the same subject that are produced by your company, then the more that level of authority will increase.
Authority is a powerful form of branding, and it's one of the most important metrics of SEO and attaining high SERP positions.
3.) Interlinking and OGL
When done properly, a site can achieve a PR3 without any backlinks. This is done through careful interlinking. By publishing blog posts on your site and linking certain terms within the posts to other pages and posts on your site, you'll be helping to tell both search engines and human readers about your company. You'll also be creating related associations by linking out to appropriate sources.
Few people realize the power of interlinking, and blogging is one of the best ways to capitalize on this.
4.) Tags and Categories
Every post you publish on your site creates an H1 title tag, category tags and meta or other tags. All of these are important because they tell readers and search engines what your post - and by proxy your site - is all about. Tags and categories help people find related material quickly and easily, and you can bet that if search engines are able to spider out and do the same on your site, your rankings will improve when done right.
5.) Images and other alternate content
Blogging doesn't just have to be a 500 word block of text and nothing more. Instead, it can be a rich multimedia experience complete with references, images, graphics, videos and more. All of these additional pieces of content add value to your site from a readership standpoint, but it also allows you to flex more SEO muscle in the form of ALT tags, titles, descriptions, etc. And because these additional items are often critical for conversions, if you're not blogging in this way you're leaving money on the table. Don't.
Blogging isn't difficult, but it does have to be done correctly. In order to learn how a blog can improve your readership and SEO, call a professional writer or seo services company now.
Click here for an immediate consultation with an expert from our Pittsburgh Web Design and SEO company.
Click here for the original source of this article: http://www.profromgo.com/blogging-readership-seo
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- What Are Good Backlinks To Get in 2022?
- 7 Creative Content Marketing Examples to Inspire Excellence
- Thinking about a Business Setup in Dubai? Here’re a Few Things You Need to Know
- How does user interaction affect your website’s SEO?
- 10 ideas to develop your own online advertising service in 2022
- Digital Marketing Trends 2022
- Competitive Intelligence: Know Your Competitors, Don’t Copy Them
- Strategic Marketing, Inside & Out
- Rigid paper boxes: Reasons behind their importance
- Search Engine Optimization tips!
- 16 Point To A Faultless Business Blog Post
- 5 Content Marketing Trends for 2022
- Effective Ways to Enhance Your Warehouse Security
- Effective Ways to Enhance Your Warehouse Security
- Outbound Demand Generation Helps Drive Inbound B2B Leads | StartUP MQL
- Effective Ways to Enhance Your Warehouse Security
- The Most Popular CBD Products to Explore
- What Is Income Tax Exemption, Deduction, and Rebate
- 10 Big Branding Mistakes
- Will 2022 be the year of the LinkedIn business influencer?
- Tор 5 Affiliate Mаrkеtіng Tірѕ for Bеgіnnеrѕ - Thе Rоаd to Success
- How to Rank Better for Local Searches on Google
- 3 Marketing Strategies Your Retail Business Needs
- Tiger Locksmith and Security Lays Down the Major Aspects of Fire-Rated Doors
- The media as a tool in successful agribusiness education in Zambia
- What is Our Dynamic Services Approach?
- Unique Branding Ideas to Use On Instagram
- 5 content writing tools that everyone should know in 2022
- What Is Kraft Paper Boxes?
- How to showcase a product on Amazon for a successful sale