Establish Credibility:

If you own a website, then it is absolutely essential for you to understand the benefits of article marketing. Article marketing is beneficial to website companies because it allows the company to describe or provide information about their particular niche, industry, or product in detail, establishing them as an expert in their fields. Article marketing is beneficial to everyone involved because it allows those who want to learn about something in particular, to learn about it from an expert in that field.

Added Traffic:

Other than becoming a credible source of information, there are also several other benefits to website owners. For one, most article directories allow the writer to insert a link which points back to their website, providing the article writer with lots of traffic. This means that readers will have the opportunity to click on the link which points to your website once they have finished reading the article and would like to learn more. As you notice, at the bottom of this article, I also have a link which points to my website. That is because you are reading an article and I am doing article marketing right now!

Rank Higher On Search Engines:

What other reasons is article marketing so important to me? Well, like I said, I am going to put a link at the bottom of this page. I will submit this article to this article directory,(one that has a pretty good page rank) and this will help me appear higher on Google’s search engines for the word which is in the text that you clicked on.

A link from a high page rank is seen as a vote to Google or any other search engine because a link essentially means that the website is referring their visitors to another website if they want to learn about a that subject. The more links you have from high page rank sites, the better. Search engines want to see links from industry related websites. This is very important because search engines aren’t going to consider a link that is referring another website that isn’t in their industry as a credible vote. This is another reason why article marketing so valuable. Within article directories there are many different categories. People like you are able to copy this article and put it on your own website as long as you keep the link. Chances are, if you are putting my article (which talks about article marketing) on your website, then your website must also be somehow related to article marketing. This ensures that most of my links stay on websites which relate to my industry, thus helping me get higher on search engines and thus see more traffic.