How to Utilize Facebook to Build up Your Business Contacts

BusinessMarketing & Advertising

  • Author Jonathon Whittle
  • Published September 11, 2012
  • Word count 466

There are so many things that you can do to help your business. You may already be focused on marketing or offering excellent customer service. You might even have a Facebook profile. You are probably sick and tired of being told that you need a Facebook page for your business. Your business really does need a Facebook page, though. But setting up a page and leaving it dormant is pointless. You'll need to learn how to get the most out of your page if you hope to boost business this way. Here are some ways you can do that.

There's something called the vanity URL, and it's an incentive for businesses to be more active at Facebook. It's just an ugly URL, but the thing is that you can get a minimum number of followers and then you can choose something tailored for your business. This is all about engagement and proving a little bit that some people like what you're doing there. Nobody wants the ugly URL, and that's another thing plus you can brand your new one a lot easier. Be prompt about responding to feedback or comments people leave on your page. Keep in mind that social media is all about being social. Don't try to just bombard people with advertising messages. It's about having conversations with people. Check your page often and respond to any interaction on your page quickly. This is a great way to show people that you're active, which encouraged even more interaction. People get to see that you're interested in what they have to say and not just trying to make money. Each of these things are important, especially if you want to use Facebook to your advantage.

It's important to know, as a business, that you should only be able to help yourself by participating in local events. When you are building your business, you should know that you need to be letting people know that you are going to have a presence at these events. Just about the easiest and most effective method of doing this is to write an announcement for it for your Facebook page. Community participation is something that really builds favor among Facebook users. Make sure that you publish photos from the event after it is done.

It is also possible to do more--you can sponsor a community service event and use the Facebook system to register attendees. Facebook is not dead for business, and it just requires specific approaches. This may all seem like a lot, but once you get a grasp on it you'll see it's really easy. We've talked about a few of the things you can do to help Facebook help your business. You're no stranger to work, hopefully, and this is really nothing like real work, anyway.

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