What Makes a Customer a Good Customer?
Business → Marketing & Advertising
- Author Kevin Serwatowski
- Published April 3, 2016
- Word count 484
Save money, time, and headaches by working smart with your Web designer.
Preparing content
In 99% of the cases where a website takes two to three times as long as it should it is because of content. It may not be clear enough. It may not flow well. The useful information may be buried in jargon that the unfamiliar customer may not understand. The rule in website design is: "Don’t make me think."
Content is king. Prepare the content and message that you want to provide your customers with up front. Read it all aloud before sending onward. If it sounds clumsy at all, improve it. If in doubt, consult with a professional copywriter who knows SEO. Make sure you are writing the content for human beings and not search engines.
Allow creative freedom
Every customer should know what they want up front. Selecting items from other sites (even competitors) can help your designer visualize what you like about other sites to simulate into your site. However, allowing your digital consultant and web designer a little bit of creative freedom is always the best way to proceed. Listen to their advice and be open to new ideas regarding design and layout.
However, if there is something that isn’t quite right to you, something that you’re not completely comfortable with, something you’re not really relaxed about, address it and work to make it better. Other customers may have the same reactions.
Quick feedback
During the website building process your web designer will need feedback on multiple items. It is good to provide that feedback within one to two days so he or she can finish the project in a timely manner.
Give your designer as detailed an idea as possible of the experience you are trying to create based on the customer’s expectations. Always keep the customer in mind.
Upfront Expectations
Set expectations that are reasonable and be ready to alter expectations based on the advice from your digital consultant. Making a 30-60-90 day plan that allows flexibility on a rolling basis is a good way to keep you on track. Understanding what is possible to achieve in the short term and long term is a key to success.
Set the right budget
Sure, today there are commercials about free websites, and $9.99 websites, etc. However, those are for a certain market.
There’s a huge difference between a canned, cookie-cutter website, on a propitiatory and limited platform, versus a custom, flexible website that can be easily updated and expanded upon. Your budget needs to be relative to what you want to receive based on estimates from experienced designers who can show you examples of what they can do for similar prices.
Knowledge is your friend. If you have a limited budget, approach designers with the dollar amount range you can work within and ask what they can suggest for you.
Kevin Serwatowski is a digital marketing consultant in Detroit, MI and services clients nationwide.
http://www.mvmtconsulting.com/
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Building a Winning Strategy: Integrating Digital Marketing into Casino Operations
- Book writing services
- K.K. Kohli Estates - Best Property Dealer in Janakpuri and Vikaspuri, Delhi
- How to Choose the Right Digital Marketing Agency in Utah
- PPC Management Services
- Auto High Ticket Cloaker Review: I Made $1K While Asleep
- Big Business Events Rebrands to Big Business Entrepreneurs: A Bold New Era Begins Amid Rapid Growth and £2.4M Investment
- How Radio Advertising Fits Into A Balanced Marketing Strategy
- Why Instagram is on Top of the List for Digital Marketers: Things Must Know about Instagram
- THE MAVERICK
- What Motivates Me to Do Cooking and Mission?
- What Are Branded Pin Badges and How Can They Help You Elevate Your Business?
- Top 10 SEO Mistakes Process Servers Make and How to Avoid Them
- From Hustle to Mastery: How I Built a Thriving Digital Marketing Business
- Revolutionizing Marketing
- What is Affiliate Marketing and How to Maximize Your Earnings with Affiliate Marketing
- The Top Ways to Use PLR Content Effectively for Your Business
- In-Depth Look at How Commercial Video Production Works
- What Role Do Video Production Services Play in Building Customer Trust?
- Roof Repair vs. Roof Replacement: What’s Right for Your NJ Home?
- Why authenticity is key to social media success
- Why Working with a Certified Financial Advisor Makes Financial Sense?
- How To Harness Social Media And Digital Marketing To Promote Drink Sales
- The Future of SEO in Essex: Trends and Strategies for 2025
- The Ultimate 30-Step Guide to Growing Your Online Business
- Refer-a-Friend: How to Earn Easy Rewards on a Promo Codes Website
- The Smart Guide to SEO Success in 2025: What’s Actually Working
- 8 Best Ways to Promote Your Fiverr Gig & Boost Sales
- Top Web Development Trends Every Business Must Watch in 2025
- Why You Need A Fractional CMO