Successful Selling Long Term
- Author Pat Mcmurray
- Published April 30, 2018
- Word count 616
As a sales professional of many years in fashion retail and other industries I’ve heard all the sales techniques and winning scripts. I’ve processed and analysed all of the information handed down and discarded 99% of it. All too often customers are referred to as hanging fruit, conversion rate, foot traffic and closing a sale and so on
If you think of customers as foot traffic, conversion rate, low hanging fruit, statistics and gauge their behaviour in numbers, then you are most likely an accountant or manager and chances are you operate in isolation of the coal face. You’ll crunch numbers (foot traffic) you’ll most likely conduct a weekly sales meeting and deliver some kind of motivational speech of how to close a sale. What does closing a sale mean? are you closing a door? And once the sale is completed, the money is in the till, and bingo you’ve already forgotten the face and name of the person you just sold a product to? When that customer comes back you will then pretend to remember him, is that being sincere? you quickly move onto the next piece of low hanging fruit and close that sale quickly because you’re on commission and competing with your other sales colleagues, or are you competing with your customers. You’ll do just about anything to get a customer to buy.
It’s all geared toward short term gain, or as one sales-guru on the networking circuit quoted" low hanging fruit". A consistently successful sales professional will look above and beyond for the fruits of his labour and he will push the boundaries of service every time, he won’t think of a customer in terms of low hanging fruit, closing a sale, conversion rates or foot traffic. He’ll seek to establish a relationship, engaging on a foundation of mutual trust. This is a fundamental human need in any relationship, trust is based on sincerity. We subconsciously seek sincerity and character in others and if these qualities are not detected the foundation is undermined making it almost impossible to develop a long term customer relationship.
You can gather all the techniques and scripts ever written on paper for what they are worth and use them to fuel your BBQ. Every year a new wiz bang sales technique appears then it disappears and is forgotten just as soon as another appears, they’re all geared toward short term gain. Why not read Stephen Covey, or Dale Carnegie, these two authors are a must for every library. Their focus on principle based business and building long term relationships. Any sales professional will realise the value of customer retention
And the best sales technique ever "no sales technique" no hoodwinking no smoke screens, or rehearsed scripts, techniques, just complete transparency. With sincerity at heart you will connect with fellow human beings on a fundamental level, all barriers are broken down and a relationship is formed. Don’t think of closing a sale, think of opening a relationship, the customer you spend an hour with may not even buy from you. But statistically there is a 90% chance he or she will return one day and buy. Satisfying the buying needs of a customer can be a very rewarding experience if done sincerely.
To conclude I’d suggest you read "The Seven Habits Of Highly Effective People" by Stephen Covey and "How to Win Friends and Influence People". There are no techniques mentioned anywhere in these two books, the prime focus throughout is building relationships. Keep these books at your side in your bag or on your desk so you can always refer to them as a constant guide
Bag Samurai specialises Men’s Bags For All Occasions including gym bags and shoulder bags in a variety of designs and materials such as leather, canvas and nylon.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- A Comprehensive Guide on Car Key Fob Replacement
- Architectural outsourcing in the USA
- Overseas Student Health Insurance in Australia
- How I started to sell glass jars
- Understanding Back Office Support: A Vital Cog in the Business Machinery
- Buy Verified Cash App Account - 100% Safe, Access from USA
- Miami's Housing Market: Sunshine and Stats, with a Side of Uncertainty
- Navigating Global Trade: A Beginner's Guide to Finding Reliable Importer Data
- Expert Garage Door and Gate Repair and Installation in Redmond: Keeping Your Access Secure
- Discover Unmatched Quality and Service with Great Value Garage: Tacoma largest Garage Door Company chooses you.
- Grow And Market Your Solar Services Business
- Best Business Electricity Rates and Suppliers for SMEs
- AYA Real Estate
- Get Your Garage Door Back on Track: Expert Repair & Installation in Ruston
- Invest in Safety & Smart Home Integration: Garage Door Sensor Installation for Redmond & Mercer Island
- Decoding the Costs: Is Air Conditioning Expensive to Run?"
- Unlocking Opportunities: Exploring the World of Paidwork Platform
- Choose Cost-Effective Motorcycle Accessories from taobao
- How to Keep Your Garage Running Smoothly In Redmond and Mercer Island Service Offers Repair Services.
- All Star Carpet and Tiles of the Treasure Coast Florida
- Consider Professional Expert Assistance in Garage Door Repair For Your Home
- Choosing The Best Hose Reels
- Garage door installation and maintenance tips
- Choosing Excellence: 5 Tips to Find the Best Garage Door Repair Service in Kirkland – Kiki Garage Door
- Elevate Your Business Efficiency with GTH Cloud 365: Microsoft SharePoint Development Consulting
- Great Value Garage Doors Tacoma WA: Elevate Your Home with Quality and Affordability
- Kesari Mobile: Your Ultimate Destination for Top-notch Mobile Phones in Jaipur
- Customer Service - A 2024 Business Resolution
- The Best Interior Design in Orlando
- Legno ID - Excellence in Luxury Interior Design & Build Firm