5 Tools Each Content Manager Should Know


  • Author Jodi Mccoy
  • Published May 8, 2018
  • Word count 517

With the rise in the use of the internet, good content in the emails, blog posts, websites or case studies is important as it will attract the audience to the website/blog.

A coherent and consistent content can help in the marketing of the data successfully. So, every content manager must know the tools to develop content with the marketing strategy in mind to retain or attract more customers to the business.

The five main tools are:


It is a cloud-based content management system that is highly secure. The workflow management system of the tool can centralise the content along with managing it for different mediums like print, mobile, and web publishing. Using the tool will aid in producing, managing, and delivering the content easier. It simplifies and automates the content creation that results in better efficiency and productivity.


It is an all-in-one platform that will help the content managers immensely. It will aid in effective planning, organising, and executing everything required for good content marketing. It has a drag-and-drop calendar interface that offers simplicity and ease of use. It also helps in planning the projects, collaborating with the team, and organising the content calendar within a single dashboard. It is ideal for content managers who try to juggle tons of tasks and projects.


It is a content management tool built specifically for content managers who take the social media platform seriously for marketing products or services. It is an all-in-one tool that will cut unnecessary information from emails for inspiring content and executing it effectively. It can organise the content into its best shape that will take the projects to a new level. It also helps in managing communication and relationships between agencies, managers, social media (like Facebook) pages, etc.

Content Launch

It is the exclusive content marketing software built for small and medium-sized businesses. It is a cloud-based intuitive application that will enable the content managers to plan, create, launch the content. The content will entice the audience on the online platform that will help in better connection with them. It will have a positive impact on the audience engagement as well as the overall sales. It is an affordable method to market the services or products in the digital space. It has marketing workflow, manage, and distribution application, which offers ease of use.


Promapp is a business process management software that ensures the easy content creation, navigation, and sharing. It will aid in changing the business process along with enabling quality assurance. A novice can use it with ease as it has a simple one-click editing facility. It can dynamically update content, add alluring images and visuals to it that will make it more appealing to the audience.

Content marketing is every company’s requirement that wishes to establish itself in the competitive market. With the increased accessibility of people to the internet, the content management tool can boost the content’s quality to make it more appealing. It is a great addition to the digital strategies implemented by the companies as it will attract customers with the high-quality content.

If you are a content manager, visit lTruEdit to know more about content workflow management and marketing.

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