Marketing is an important aspect of building a small or new business. It involves understanding your clients' needs and implementing a strategy that satisfies both those clients, their needs, and thus help you build your business.

For those determined and innovative individuals, there are a lot of low-cost marketing strategies to implement. It could be quite difficult in the first place especially when you are trying to build a relationship with your clients; however, this article will highlight 5 low-cost marketing strategies that will help your small business grow.

1. Word of Mouth - WOM

When on a limited or low-budget, word of mouth becomes a very important marketing strategy. WOM can have a gigantic impact to your small business. Once you have satisfied clients, ask them to offer support by sharing their experience with your brand or business to others.

To hasten things up, you don't necessarily have to wait until you have satisfied clients to utilize this strategy. Solicit all from your friends, business partners, clients, and family to spread the words about your new or small business. These are the set of individuals that can express their enthusiasm for your business, share positive experiences, show support, and make referrals.

Schedule events and social gatherings into your calendar and request you’re your business is spread. Seek advice from business leaders to get free help come your way. Attend trades shows, chamber gatherings, and other business events, and share what you do to other business leaders. Satisfied clients are an outstanding way to passively showcase a business.

2. Link Building For Small Business

Link building for small business is a powerful technique if you want your site to rank well in the search engines. You need to take advantage of internet marketing via Google link building process, which is the key element of the optimization of your site.

You can post articles and comment on blogs using popular keywords or keyword phrases - just make sure you attach your site link. This can be done by yourself to save some money if you really know the art and value of backlinks building to project your website in higher rankings.

3. Set up Email Campaigns

There are a lot of reliable email services providers out there, and basically the charges depend on the number of people on your list. For starters, the expenses can be relatively small, so this can be used in your low-budget marketing strategy. Schedule a regular newsletter that are significantly high in value to your customer base, and keeps them updated of new products and services added to your what you are offering.

4. Support Local Events

Sponsoring local fundraiser, marathon, charity or some other event will get your name out there. Sponsoring local business can make a tremendous impact for almost no cost. This is a great way to advertise your business and get noticed in your community. The events that you sponsor will likewise promote your business/brand in return. They may add your company name and URL to their website and advertisements and it will indicate your involvement in contributing to the community. So, you can make your small business look big.

5. Business Cards

Business cards are another effective yet disregarded marketing tool. Business cards reflect not only your identity but what your business is. It gives an insight on the products and services you can offer to people. A business card should contain your business name, business address, business telephone number, and website address.

For small business owners and entrepreneurs with limited or low-cost budget, these marketing strategies can help build your business if utilized effectively.