Since Facebook has become the greatest part of social media marketing strategies, businesses often confused with its ad format. In today’s article, we will put light on one of its dominant ad format that is "Lead Ads". Basically, we will cover its benefit, meaning, and direction for use.

What are lead ads on Facebook?

Earlier, In a traditional approach of lead generation, users were directed to a landing page. Users might have collected this information through ads or posts on Facebook, for instance, but then they are required to exit Facebook completely so that they can visit landing page given on your website and fill in their necessary details. This approach can be a great means of generating high-quality leads for your business as people are putting on their efforts and time while going through such a time-taking process, only for procuring your offers. But, what about them who are partially-interested in your brand or have heard about your brand for the first. As a fact, they won’t prefer leaving Facebook just for moving to the landing page solely for filling your form. Accessing to lead ads on Facebook, visitors will have the ease of submitting form right over the platform instead of going to external pages that means people can obtain your offers without leaving the app which becomes the ultimate reason for high-engagement and rate of

conversation.

How do Lead Ads work?

There is nothing complicated about lead ads as it works similarly to Facebook paid ads but the only thing that differentiates them is satisfactory lead generation features that come only with lead ads. At first, you need to set up an ad campaign through Facebook’s Ad Manager, here you need to customize targeted audience in addition to your ad budget and creative assets in order to assure your ads appear to an audience whom you exactly wanted to. In this ad format, the form remains within the Facebook app in which users need to fill in their personal information accessing the code that let them grab your relevant offers.

Whenever a user visits your ads and then clicks the CTA, a form will be displayed over Facebook that is already filled with all sort of their necessary details. Having submitted a form, Facebook sends you a code via email or thanksgiving message, depending on your lead flow nomination.

Benefits of switching to lead ads

Facebook Lead Ads benefits both the advertisers and users. For a business point of view, it’s important to eradicate all the barriers that come in the path of assimilating information from the users who visit your ads. Lead ads provide assistance to the users while filling details in the form that let them know your offers and in this way, you can meet your potential audience, no matter where they exist. No matter whatever the device you are using for watching lead ads, Lead ads provide easy submission of customer’s form without creating any sort of issue as these ads are specially designed for the mobile user.

Lead ads are quite beneficial in grabbing more potential customers for your business. You can get information about your potential customers without sending them to the landing page. Here on this platform, you are not going to miss even a single chance of expanding your business.