Large or wide format printing has experienced tremendous growth in the last few years and continues to evolve as brand new technologies come to the fore. Large-format printers of today are easy to operate and cost-effective. They can prepare prints on practically all kinds of surfaces. Arguably, going big with custom text, original artwork or eye-catching graphics is a proven way to boost sales and build customer/business relationships. If you are looking to print an outdoor sign for your cafe or banners for an outdoor event, large format printing in Edinburgh is the ideal option for you.

Large Format Printing - What Does It Mean?

Large format printing, also known as grand-format and wide-format printing, refers to prints that are at least twenty-four inch wide, but can be of any size. Large format printing services in Edinburgh continue to drive a significant portion of growth within the print market, even though there are high-end digital printing alternatives. Regardless of whether you want to produce vehicle wraps, decor or banners, large format printing offers the perfect solution to all of your large-scale printing needs.

In the last few years, wide format printing has taken off as an affordable print marketing solution. In the past, it was bogged down with several problems like, high costs, short run lengths and slow turnaround times. Additionally, there were only a few specific materials that were available for printing and the finishes were not just expensive, but difficult to apply. However, things changed thanks to new technologies, quicker turnaround speeds and a high printing capability.

Today, large-format printers are able to accommodate a wide range of printing materials and can function with myriad curing and ink technologies. This has resulted in wide format printing becoming one of the most valuable print marketing tools that can print anything from tiles and wallpapers to draperies and display canvases.

What Products Can You Print with Large Format Printing?

 PVC vinyl banners: Water-resistant and sturdy PVC vinyl banners of up to five metres long featuring eyelets for easy hanging can be printed using a wide-format printer. You can use these banners to promote your products or to grow brand awareness.

 Roll up banner stands: These portable banner stands are one of the most popular promotional tools that can be used everywhere including business or retail premises, event venues and exhibitions. Just think of a design and let the large format printing company handle the rest.

 Indoor and outdoor posters: By availing wide format printing services, you can have a number of A-sized posters cost-effectively and quickly for advertising or promoting your brand or event.

Some other products that can be printed using large format printing are see-through window graphics, self-adhesive vinyl, wall coverings, vehicle wraps and other custom-printed design that you want in large print for use in commercial or any other setting.

Benefits of Large Format Printing

 Enhances brand awareness: Improved brand visibility is one of the top benefits of oversized printing. This type of printing will get your brand the attention that it deserves and also cause consumers to remember your name. It can help you to stand apart from the rest in this saturated market.

 Immensely versatile: Large format printing can be used on different types of marketing materials. From banners and posters to decals and stickers, this type of printing can get your business noticed. Also, it allows you to think creatively and make use of the marketing materials in new ways.

 Wide format printing goes the distance: Obviously, large-sized printed materials will be more attention-grabbing, even from a distance. You will get a much higher ROI when you can captivate consumers from across a crowded trade showroom or down the street.

So, are you considering large format printing in Edinburgh? Contact a professional printing company with your design and print requirements.