Era of innovation started when live came into existence and for the existence people have started creating things to make life easier. Firstly, we have found food to eat, shelter to live and so on, and we as humans have evolved a lot and we will keep doing it.

Currently it’s not wheels that we make but we have digitize those wheels – exactly selling those wheels, food, shelter on digital platform. Digitization has made life a lot easier like we can find anything within the single search. Just like humans have evolved digitization i.e. digital marketing has evolved.

Nowadays, presence of an organization is very important even though the digital market agency who provide the services of digital marketing has to be active, present and on top of search result for been chosen. Until not selected one cannot bring the new strategies, innovations in digital marketing.

2020 has begun and the first month of it, is already about to end and all the digital marketing company has started the formulation of new strategies and innovations. But what kind of change will come in digital marketing services is a question? Let’s discuss about the change that will come in the new year-

End of Google Updates – There was time when every SEO expert has to be updated with Google Updates as it tells us about how the content will be tested by search engine Google. Though the use of it was widely large at the beginning but it has shrunk minimally.

Content will be the King – Content was not considered primary earlier but it has now and will in future become King. Google will find the uniqueness and relevancy of the content, which will analysed by Google for its ranking.

Influencers’ role – Now we have new type of digital marketing, where promotion of any product or services impacts the customer. For example – I am a follower of Baggit blogger; if they recommend something for use then we will try to utilize it once.

Email and SMS marketing getting eloped – Earlier customers use to read every email and every SMS but now it is just another company mail and SMS. Let’s just delete it; nobody is giving more attention to the email and SMS until and unless it is of their interest. So, here digital marketing services have to understand the audience better.

A brief changes is acceptable at once but large bunch changes at a time will affect the customer so as the company. So it is always suggested to be updated and online with the innovations.