How to Write Better Emails

BusinessMarketing & Advertising

  • Author Ellisen Wang
  • Published April 14, 2020
  • Word count 762

So you want to learn how to write better emails? Well, you’ve come to the right place. But to be honest with you, it’s actually not that difficult. You just need to keep these things in mind:

  1. Email is a very personal communication tool. It’s meant to be used for one-on-one conversations.

  2. Going back to point number one, conversation is the key word. Emails work a lot better when they’re written in a conversational tone. Remember in school where you were encouraged to use big vocabulary? Forget about that. If you end up writing words that you wouldn’t even use in your everyday conversations, get rid of it!

  3. It works even better when you add your own personality. What is more freeing than that? The fact that you can be yourself when you write and make money. Unlike school where they make you write in a professional, scholarly way. And all you get is a grade that’s not going to even matter five years later.

That’s really it. It’s no different than writing a letter to a friend. Got it? Good.

Now that’s out of the way, let’s get into what I really want to talk about. What I’m going to share with you is a process I use whenever I write my emails and it has drastically improved my writing.

And once upon a time, I used to be a below average writer. It was one of my worst weaknesses. Because of that, I would always get stuck writing essays in school because I would have trouble thinking of what to write. The only way I got myself to start writing was to put off the assignments until the last minute.

I mean it worked, but the quality always turned out terrible, thus getting mediocre grades. And I lived with this problem for a long time. But that all changed when I started using this process.

And no, I’m not going to give you email templates where you can just copy and paste then fill in the blanks. That’s not how you should do email marketing. You’re basically just copying someone else’s personality. Instead, you should follow a framework that I teach in my e-book that you can get for free at the end of this article.

But let’s move on. Here is the best writing practice I use to write better emails:

  1. State your objective. Without an objective, it’s going to be hard for you to stay focused as you write, especially if you’re planning to write a long email.

  2. Write everything down. Any idea that comes to your mind about what you want to write, write it down. No matter how weird or stupid you think the idea is, still write it down. Doing this will also keep your brain juices flowing and that’ll often lead to even more ideas. But make sure what you write doesn’t go off tangent to your writing objective.

  3. Walk away. After writing all your ideas down, simply walk away and do something else. That way when you go back to your draft, you’ll be looking at it with a fresh pair of eyes, so to speak. You’ll be amazed to notice how many improvements can be made than if you were to look it over immediately after writing everything down.

  4. Edit. I suggest you break this step into three smaller steps:

First, check for any spelling and grammatical errors. If you want to be lazy, use Grammarly.

Next, read your email over and make sure it flows well. If your ideas don’t flow logically, rearrange the sentences, or paragraphs if you need to.

Finally, condense. Check to see if there are any sentences you can shorten and still convey the same idea across.

  1. Walk away again.

  2. Final edit. Proofread your email one last time. Read it out loud to make sure the whole thing sounds conversational, and to see if you need to make any final touches. Whether it’s overlooked minor errors, adding in new ideas, or any other small stuff. Once that’s done, congratulations, it’s time to send your email to your list! And a final note, you’re free to repeat steps 3 and 4 as many times as you’d like until you’re happy with what you got.

And there you have it! It’s nothing attractive, not a new hack of any sorts, but it’ll definitely help you improve your email copywriting skill.

To make your email marketing efforts more effective, use this process along with what I teach in my free e-book, "5 Steps to Create Money Generating Emails." This book shows you step-by-step how to write compelling sales emails using a special framework that hits all the psychological points that gets your readers to buy whatever you sell them.

Get your copy of the book using the link below.

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