Basics of Keyword Research
Business → Marketing & Advertising
- Author Syed Huda
- Published May 6, 2020
- Word count 484
What do you think is the best way to determine what consumers want to buy? Their age? Maybe their ethnicity? Their location? While these factors can provide a small indication of what people want, the best way to find out what people want is by examining the keywords they utilize on search engines.
Keywords are the terms and phrases consumers search for when they want information on services or products. For example, if you were looking for a pizza place near you, you may search for, "best pizza". In this scenario, "best pizza" would be a keyword.
Now, "best pizza" is a relatively short keyword. Shorter keywords are called short-tail keywords, and longer ones are long-tail keywords. The length of the keywords searched also tells digital marketers a lot. Specifically, it lets you know how far along a customer is in their purchasing process. Let’s look at an example.
Say you’re in the market for a new lawnmower. You’ve been using the same lawnmower for years and it finally gave out. You don’t know much about lawnmowers so when you being the process, you search up "cheapest lawnmower".
As you can see, after the first few results which are all paid search results (we’ll get to those later), there’s an article that lists 10 of the best cheap lawnmowers. You read the article and you decide you want After you have conducted a bit of research, you have come to the decision that you want the Greenworks 25022 Corded Lawn Mower. Once you search for that, you find the prices that different vendors are selling it for. However, notice how much longer this keyword is compared to our original "cheapest lawnmower". This is a great example of how, generally, the longer a keyword is, the further along the customer is in the purchase process.
So how do you know what a good keyword is? Good keywords that you want to target should have a high search volume, but there isn’t a certain amount that must be searched in order to be considered a good keyword. Some industries simply do not get as much search volume as others. This means you have to figure out what a high and a low number of searches are for your particular industry. You can do this by utilizing keyword research tools, such as the Keyword Planner from Google Ads. This tool makes it very easy to see what keywords in your industry are being searched the most.
So what’s the point of finding out what people search the most? Once you determine all the good keywords that you can target, now it is time to create and optimize your content accordingly. This means creating great content that utilizes those keywords naturally. That is the goal of keyword research; determining which keywords to target, and utilizing them in creative ways on your site.
Rate article
Article comments
There are no posted comments.
Related articles
- Building a Winning Strategy: Integrating Digital Marketing into Casino Operations
- Book writing services
- K.K. Kohli Estates - Best Property Dealer in Janakpuri and Vikaspuri, Delhi
- How to Choose the Right Digital Marketing Agency in Utah
- PPC Management Services
- Auto High Ticket Cloaker Review: I Made $1K While Asleep
- Big Business Events Rebrands to Big Business Entrepreneurs: A Bold New Era Begins Amid Rapid Growth and £2.4M Investment
- How Radio Advertising Fits Into A Balanced Marketing Strategy
- Why Instagram is on Top of the List for Digital Marketers: Things Must Know about Instagram
- THE MAVERICK
- What Motivates Me to Do Cooking and Mission?
- What Are Branded Pin Badges and How Can They Help You Elevate Your Business?
- Top 10 SEO Mistakes Process Servers Make and How to Avoid Them
- From Hustle to Mastery: How I Built a Thriving Digital Marketing Business
- Revolutionizing Marketing
- What is Affiliate Marketing and How to Maximize Your Earnings with Affiliate Marketing
- The Top Ways to Use PLR Content Effectively for Your Business
- In-Depth Look at How Commercial Video Production Works
- What Role Do Video Production Services Play in Building Customer Trust?
- Roof Repair vs. Roof Replacement: What’s Right for Your NJ Home?
- Why authenticity is key to social media success
- Why Working with a Certified Financial Advisor Makes Financial Sense?
- How To Harness Social Media And Digital Marketing To Promote Drink Sales
- The Future of SEO in Essex: Trends and Strategies for 2025
- The Ultimate 30-Step Guide to Growing Your Online Business
- Refer-a-Friend: How to Earn Easy Rewards on a Promo Codes Website
- The Smart Guide to SEO Success in 2025: What’s Actually Working
- 8 Best Ways to Promote Your Fiverr Gig & Boost Sales
- Top Web Development Trends Every Business Must Watch in 2025
- Why You Need A Fractional CMO