Getting Started with Google Ads

BusinessMarketing & Advertising

  • Author Syed Huda
  • Published May 9, 2020
  • Word count 708

Google Ads is the easiest and simplest way to create effective paid search ads. The platform makes it very easy for people with all levels of digital marketing expereince to create and track their marketing goals. In this entry, I am going to explain how to easily create your first paid search ad with Google Ads.

Step 1: Create an account

Creating a Google Ads account is very simple. If you have a Gmail account that is not associated with a school, use that address to register with Google Ads.

Creating a Google Ads account is very simple. If you have a Gmail account that is not associated with a school, use that address to register with Google Ads.

Step 2: Begin your campaign

Simply click the + button and create a campaign. It will ask what goals you would like to achieve with this campaign. All these goals may sound good, but there are specific benefits to each.

Sales Goal: A campaign with a sales goal will have features that extend your campaign to people who are ready and willing to make a purchase in your industry. While creating the campaign, you will be provided with options to create ads and other content that will appeal to people actively searching for your products. In general, this goal can increase your conversion rate.

Leads l: A campaign with a lead goal is looking for ways to generate new potential customers. This would mean the campaign would include features that would create a way for your business to stay in relevant customers’ minds. This could include having them sign up for rewards programs, newsletters, email lists, or any sort of method that keeps you in regular contact with them.

Web Traffic: A campaign with a web traffic goal is looking for ways to get more people to visit their website. This goal would include features that present customers with product options, such as highly dynamic ads and bidding strategies that ensure more web traffic.

Brand Awareness: A campaign with a goal of increasing brand awareness will include features that allow you to make your business more memorable and unique in the eye of the consumer. The objective is to make your brand recognizable and memorable.

These are the main search campaign goals. In order to be most effective, you should have a good idea of what you are trying to achieve with your campaign. Do you have a high bounce rate? You may want to look at a sales campaign, in order to increase the conversion rate and lower the bounce rate. Maybe you simply need more people to visit your website or not many people know your brand. This could mean you need web traffic or brand awareness oriented Whatever your biggest need is, choose that campaign goal.

Step 3 Name, Search vs Display, Location, Display, Languages

Fill in the rest of the required fields. Make sure to name your campaign as detailed as you can, because you could create a lot of campaigns and you want to make sure each one is distinct. You can choose whether you would like this campaign to run on search networks, display, or both. For paid search ads, it may be more efficient to just stick to search networks. You can also choose the locations that your search ads will show, as well as the languages that it will be displayed in.

Step 5 Bid strategy

Just like our campaign goals, different bid strategies work best with the goals best suited for them. Here are the main campaign strategies:

Smart Bidding

Target Cost-per-Action (CPA)

Target return on ad spend (ROAS)

Maximize Conversions

Maximize Conversion Value

Enhanced Cost per click (ECPC)

CPC- Focus on Clicks

Maximize Clicks

Manual CPC Bids

These topics will be covered in another post, but for now, you should know that each bidding strategy has its own benefits

Step 6 Average Daily Budget

Finally, to determine how much you would like to spend on this campaign every day, divide your total digital marketing budget by the average number of days in a month, which is 30.4. This gives you your daily budget.

Now, you have succesfully created your campaign.

For any further help or more detailed instructions, you can look at Google’s support page,

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