Here's a Riddle For You

BusinessMarketing & Advertising

  • Author Ellisen Wang
  • Published May 25, 2020
  • Word count 353

How can you multiply your salesforce without...

...hiring more people?

...spending extra time on sales training?

...spending extra money on salary and commission?

Give up?

The answer is...Email Copywriting!

Yes, you probably saw that coming. And I know, it was one of the lamer riddles you've heard in your life. But it's true!

Having good copy is like having your own free-labor, virtual salesperson. You create a landing page where people can sign up for your email list, drive some hot traffic to that page, email them regularly promoting your products, and watch the sales come in.

Sounds great right?

But just like everything else in this world, every good thing has its dark side.

Let me explain.

When you make your offer to your potential customers, they're going to be skeptical and question the heIl out of your product. In person, you can easily address whatever objections your potential customers have for your product.

But when you sell on the Internet, it's harder to do so since they're not physically in front of you. That's why whenever you write your copy, you have to anticipate their objections. You have to be able to predict what they might be thinking when they listen (or in this case read) to your offer, and then address it right away in your copy.

That's why when I work with clients, I always ask them a series of market research questions. One specific question I ask them is:

"What are three (or more) objections that might come up when potential customers learn about your product or service? And how would you address those objections?"

That's a question you should ask yourself too, and talk about it when in your email copy when you sell your product or service to your list. And when you do it correctly, you'll have removed almost, if not all, of their buying resistance by the time they get to the end of your copy.

It'll definitely take some time and practice to get this down. And when you do, you'll reach a whole new level of persuasion with your sales emails.

For more free tips like this, go to for free daily copywriting, email marketing, and business tips.

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