How SEO and digital marketing can help you to build your own successful business

BusinessMarketing & Advertising

  • Author Iris Pr
  • Published July 26, 2020
  • Word count 411

The internet provides many tools and resources for anyone serious about starting their own business. Whether it is SEO, digital marketing, or Google Ads, you are set to win with the strategic use of these resources. According to Dubai based PR and digital agency Iris PR, there a plethora of digital tools and apps available to catapult most businesses to success.

If you are considering becoming your own boss, consider learning from those who have successfully navigated the path before you. There are plenty of examples on the internet. For example, entrepreneur Russell Brunson started his first online company while he was still in college, and today he is the co-founder of a successful software company called Click Funnels. It provides an easy way to market, sell, or deliver products online. Listen to Brunson’s videos on how to effectively build up a customer base using internet marketing.

Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand one essential skill: the art and science of getting people to find your business. According to leading digital agency in Dubai, Iris PR, first establish a business model, and work on your SEO and website rankings. Many entrepreneurs have already blazed trails, run tests, and figured out what kind of online marketing models work. If you can find someone like that as a mentor, use their help.

Identify your dream customers after you've chosen your online marketing model, work to identify your customers. The better you understand your potential customers, the easier it can be to find where they congregate online, understand their wants and needs, and attract them to your product or service with organic and paid campaigns. Also make sure your website has a pleasing look with engaging content, impeccable grammar, and it is easy to navigate.

Build a social media page with engaging photos or videos of staff and behind the scenes of your work.

According to Dubai based PR Agency Iris PR, set aside a budget to hire a PR agency who can position you as a thought leader, they can leverage their strong media relations to create awareness of your company. A PR agency can identify awards and events you can participate in. All these will help to boost the name of your startup and shine a spotlight on your brand.

If you put in enough hard work to achieve your dreams they will come true all it needs is time and dedication.

Iris Public Relations DMCC is an award-winning PR and communications agency based in Dubai. Serving the Middle East and North Africa (MENA) region since 2009. We offer industry-specific PR programs- technology, corporate, consumer, healthcare, and financial PR- as well as digital communication, event management, and content development.

For PR or Digital consultancy please e-mail us at or visit our website

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