Creating Custom Hashtags:

Creating Custom Hashtag for each campaign is one of the most effective methods to generate brand awareness and drive participation. You can send out free products for promotions to these influencers and have them create content on social websites on their channels.

Hawaii's Department of Tourism has very effectively used micro-influencers that are travel bloggers or Hawaiian natives to donate content for the #LetHawaiiHappen Instagram campaign. In the case below, it collaborated with photographer Rick Poon to place photos from his trip to Hawaii.

The benefit of using influencer-generated content over user-generated content is that influencers tend to know what they're doing. Influencers live and die by camera angles and light, making watchable videos or readable site articles. The easiest way is you can have the influencer make the articles and share the content on your brand page, and also give credit to the influencer.

Buffer often uses influencer-generated content such as this picture by @puffinandbennie

Create Sponsored Posts:

Sponsored articles are similar to user-generated articles, but you concentrate on getting the influencers to place the articles on their accounts. Often influencers do not spend on sponsored articles. It's possible to pay for promoting these posts or just share them on your brand profile.

Offering consumers a reduction or a deal is an excellent motivator to drive sales. You can possess micro-influencers market coupon codes and bargains to drive their followers to try your product. Or they could promote a giveaway campaign free of charge products.

Here you permit an influencer to temporarily take on your social media account. Cases of takeovers are:

Twitter Takeover: A Q&A session hosted by an influencer is a very effective strategy for gaining new followers and positive engagement.

Facebook Takeover: About Facebook Live broadcast the influencer or specialist interacts with your Facebook lovers in real time. For the Live session, then you would assign the influencer as a Live Contributor.

Instagram Takeover: influencers featured on your account's Instagram Stories and Live videos hosted with these

Measurement is the biggest challenge for entrepreneurs when utilizing influencer advertising.

Here are some general data to measure the influencer marketing campaign:

Attain and engagement with every post made by an influencer

Increase on your social media following

Website visitors obtained as the result of the influencer advertising campaign

Revenue generated compared to the prices of working with your influencers