Static marketing content is as outdated as print-only newspapers. Just as day-old newspapers become litter in the streets, static digital content is useless to the average reader. There are many Ways to Make Your Blog Post Interactive which we will go through in this article. With such an inundation of static marketing content, one-piece hardly stands out from others, meaning brands blend and ideas fade.

We at Digital Nomad Ventures, a Digital Marketing Agency based in Colombo offer SEO blog writing services.

Readers crave the dynamic nature of interactive digital content. An ion Interactive study measured the success and general feeling from marketers regarding interactive content. In terms of effectiveness, 93% of marketers say interactive media is great at educating buyers; 88% say it’s effective at differentiating brands, whereas static was found to be only 55% effective. Not convinced yet? Did you know that interactive content also drives 2X more conversions than static content?

Despite these numbers, many marketers shy away from interactive content. It might be because it has a reputation for being expensive and labor-intensive. But that is an unfair reputation. Creating interactive elements is, in fact, easy, fast and even free.

These ten tools allow you to start immediately interacting with customers, which draws them in, converts at higher rates and gives feedback to improve your business.

Why make your blog post more interactive?

Before we get into the “how” I thought it would be useful to have a talk about a few reasons why making your blog more interactive is so beneficial.

It can really help people

The most important thing for me is that an interactive blog can genuinely help people. Experiencing some human connection (even over the net) can be extremely beneficial for people, especially if the content is helping them with work, life, family, depression, etc.

It helps you develop content

Interactive content often leads to more content opportunities as discussions and debates can provide questions or fuel for extra content. This is a great way to involve your tribe and/or save time on content creation.

It can improve sales

An interactive community makes your blog or website appear more trustworthy and as such you have a larger and more engaged audience to launch products and make money from the blog.

It can motivate you

I try really hard to respond to every comment and email that I get because I know that everything, I have is due to the readers of this site. It’s something that gives me a lot of motivation to produce honest content and be as genuine as possible, especially when I get harsh feedback.

It’s good for SEO

Google likes to see websites that are regularly updated and comments, social shares and other forms of interaction can often play a role in how well you are ranked on Google compared to other more stagnant websites.

Let’s take a look at some fun ways that people have made their blogs more communal places and how we can apply some of that creativity and cleverness to our own websites. As always, if you know of something cool please let me know in the comments.

Use design techniques to encourage interaction

It’s good to start with some basic design characteristics that encourage people to interact in some way. As with many areas of blogging, if you don’t get the design right you can undo a lot of your previous hard work. Create and use blog post templates which will help you to draft out blogs faster.

Whenever an author gets a comment that she or he likes they can add a little badge that highlights it to other readers and sort of promotes it as being something worth noting. On other blogs, I’ve seen similar things where the best comments get highlighted in a different colour. We’ll look more at this kind of thing below.

One of the main things you want to think about from a design point of view is that your interactive sections should be simple to use and easy to find if you want anyone to pay attention to them. As always, take a look at what others in your niche are doing and see if you can improve.

Specifically, invite interaction for your blog post

When I first started blogging, I was really afraid of asking for anything. It always seemed like bad etiquette to specifically ask someone to subscribe or leave a comment or perform a particular action. You should do keyword research to come with blog post ideas.

But, over time, I’ve started to notice that people really don’t mind so long as it isn’t happening all the time, and as long as the content that you provide is somewhat valuable. For example, I always ask people to leave a comment at the end of my blog posts and usually throw in a second invitation to my mailing list when I notify them of new posts.

Embed content from other sites

This one is a little bit tricky because you have to be careful about how your source content so as to avoid copyright problems as well as duplicate content penalties from Google. That being said, there are some ways that you can do it effectively and ethically.

For example, if you wanted to write an article about Donald Trump’s recent activities you might embed a series of tweets that help to provide context or background to your position. All you have to do is go to Twitter, find the specific tweet and then click “embed tweet” and paste the code into your blog post. That way you get a live updated and clickable message that shows re-tweets, likes, etc. You could also link to your own tweets as a way to get a conversation happening there.

Target your Niche

Find your niche and provide value. With the staggering number of blogs on the Internet, you need to corner off a certain section of information and declare it as yours. Rather than trying to be everything to everybody, be one particular thing to a select group of people. The more value you provide in terms of content, the more likely people are to keep coming back.

Encourage interactivity for your blog post

Encourage interactivity in the comment section by both asking people what their thoughts are at the end of the post, and by responding to comments. People will only make comments if they feel they’re going to be heard. Keep it as civil as possible while maintaining freedom of speech. Allow people to voice their opinions even if they’re dissenting views, so long as they’re not attacking you or one of the other commentators. Use some sort of blog post format, so that all your blogs are properly organized.

Patience

Be patient

Don’t expect your blog post to be successful overnight. It can take anywhere from one to five years to see any kind of major traffic. Expect to have both up and down months and take them in stride.

How interactive is your blog? Is your blog a very interactive place? I’d love to know what you think makes a difference. Are there any tools or techniques you have used that had an impact? Please leave us a comment below and visit our website to read more: Digital Nomad Ventures