Cosmetic Patient Loyalty Program

BusinessMarketing & Advertising

  • Author Catherine Maley, Mba
  • Published August 29, 2021
  • Word count 1,477

INTRODUCING THE FIRST-EVER EASIEST “DONE-FOR-YOU” COSMETIC PATIENT LOYALTY PROGRAM THAT IS ACTUALLY A PATIENT ATTRACTION SYSTEM ON AUTOPILOT…..FOR FREE

Announcing the “Easiest Cosmetic Patient Loyalty Program” designed specifically for cosmetic patients to ……

• Increase your cosmetic patient volume…

• Increase the number of procedures you perform on new AND existing patients….

• Increase your patient referrals…

• Increase your arsenal of social proof with more B/A photos and reviews….

• Creatively attract and convert NEW cosmetic patients….and more!

Dear Surgeon,

For years, I have been hounded to come up with a Cosmetic Patient Loyalty Program that was EASY to use for the patients and the staff, but I wanted it on steroids to become a new patient magnet system WITHOUT using discounts, as well as be a retention AND conversion tool.

And also have it do what it is supposed to do, and that is to…

…..Put “golden handcuffs” on your patients. So they stay loyal to you, return more often, refer their friends, give you great reviews, allow you to use their before/after photos, and have surgery with you.

But most loyalty programs are so darn confusing they are not fun.

Frankly, they are quite the opposite…. They’re annoying when the staff struggles with tracking and the patients are confused by the terms and rules.

This is the solution you’ve been waiting for, and here’s why….

YOUR BEST COSMETIC PATIENTS ARE RIGHT UNDER YOUR NOSE

Your current cosmetic patients are actually your best prospects for other cosmetic procedures and services. Really.

And to illustrate this point, let me give you an example from the remodeling industry. Once a homeowner gets their kitchen remodeled - after a short time. They begin to notice the bathroom or some other part of the house really needs work. The new section only serves to highlight and contrast how much worse the other sections are.

This same thing applies to cosmetic patients. So, if a patient has undergone one cosmetic procedure for a body part, it shouldn’t be a surprise they’ll start looking more critically at another body part that concerns them. This presents a perfect opportunity for you — but only if you keep in constant contact with your patients.

And the best way I know how is through a patient rewards program that is easy to use.

KISS© REWARDS IS ALSO A CLEVER NEW COSMETIC PATIENT ATTRACTION AND CONVERSION TOOL

Not only will you retain the cosmetic patients you already spent a fortune to get, KISS© Rewards is used to attract new patients and convert the ones who met you but didn’t say yes……YET.

We use texting, emailing, and done-for-you social media banners to post on your Facebook and Instagram accounts to spread the word about your practice to new patients.

And, to convert more patients who are procrastinating, I’ll show you how to use the KISS© Rewards Club as a closing tool so they can’t help but say YES to you.

INTRODUCING KISS© REWARDS LOYALTY CLUB

This is NOT just a rewards club. It’s a full-on patient attraction, conversion, and retention tool to keep you busy and profitable.

It also makes it impossible for your competitors to steal away your cash-paying patients.

And it’s easy to use for your staff and your patients because it’s SIMPLE….

The patient gets a KISS© for each dollar they spend with you.

Collect KISSES© to get free services.

It’s Simple, Automatic, and Totally Pain-free to Use

We get the ball rolling for you and handle the execution, so you don’t have to do any heavy lifting.

Your patients are automatically entered into your KISS© rewards platform and we give them 100 KISSES© to get them excited and engaged.

We keep them engaged with customized emails, text, and social media. And that spreads the word to new cosmetic patients who want to get in.

When your patients visit and check out for the day, the amount they spent that day is recorded (even if they got a discount or used another vendor program).

Once they reach certain tiers, they get a free area of Botox, a syringe of filler, or laser treatment.

And, they get an automatic Free Botox Reward when they refer a friend, give you a review, and/or approve the use of their before/after photos to be used for promotion.

This builds up your social proof to attract and convert NEW patients.

Your patients will be kept engaged and encouraged to return via customized emails reminding them they are close to receiving a free service, text reminders as well as social banners. So they spread the word to their circle of friends.

You get a monthly progress report showing you how profitable a rewards club can be when done right.

WHY IS THIS THE BEST COSMETIC PATIENT LOYALTY IN OUR INDUSTRY?

Because I’m NOT a big pharma company with complicated and bureaucratic red tape that doesn’t understand effective cosmetic patient marketing.

I have one focus….to get you more patients, more procedures, and more profits.

And, because it keeps you busy with more patients who want your services without you spending a fortune on outside mass advertising or wasting your staff’s time on confusing terms and rules or discounting your services.

Smart cosmetic practices know that Retention is the New Patient-Attraction Strategy.

This puts it on autopilot.

It Stops Price-Shopping and Discounting That Hurts Your Brand

Let’s face it…our industry has been commoditized, so it’s more difficult than ever to get cosmetic patients to pay a FAIR price for your expertise because they think they can get the same results cheaper elsewhere. KISS© Rewards stops that price-shopping mentality by rewarding them with a Free Service which is more compelling, and you keep your high-end brand image intact.

It’s Easy to Use and Track

Our proprietary software is the easiest to use. Since we have already entered your patients into the system, there is no need for registration and no hassle. And the software automatically keeps track of all usage, so you don’t have to.

It’s Engaging

One of the biggest challenges of a rewards program is to get your patients to use it, so we handle that for you.

We keep your patients engaged with customized in-house signage, social posts, text, and encouraging reminder emails as they get closer to winning a free service.

It Works Even if Using Other Vendor Programs or Discounts

Even if you already use Brilliant Distinctions or another vendor program, No problem. KISS© Rewards Club is counting the net dollars spent with you regardless if you discounted it.

5-20 Additional Procedures Per Month = Approximately $15,000.00 – $40,000.00 EXTRA Per Month

That is what you should expect to get out of KISS© Rewards Club to keep your current patients coming back for more, new patients hungry for your services, and don’t forget… more reviews, more referrals, and more surgeries.

Your results from the FREE first month of using this club will easily cover the costs of this club for the entire year, but you need to act now to be one of the first 20.

FREE INTRODUCTORY OFFER TO THE FIRST 20 PRACTICES WHO SAY YES FIRST

To make this truly a no-brainer, I am giving it away for free to the first 20 practices who say yes to more cosmetic patients…the easier way.

I am generously offering to set you up for free for an entire month in exchange for your case study and testimonial to prove to others less open-ended than you that this unique platform is worth thousands to you in new patient revenues, conversions, referrals, and reviews.

You get a customized KISS© Rewards platform with login access to watch the usage and results so you know it's bringing you more patients, more reviews, more surgeries, and more word-of-mouth referrals.

You get busy with patients hungry for your services and ongoing marketing support while we do all the work ….

• Free customized software platform set up (Value $2,000)

• Free easy staff online training & ongoing support (Value $1,000)

• Free ongoing current patient marketing (Value $2,000)

• Free social media banners and campaigns to attract NEW patients (Value $2,000)

• Free Referral and Reviews Stimulators (Value $2,500)

• Free in-house signage (Value $ 750)

• Free staff scripting to convert more patients using KISS© (Value $1,000)

• Free monthly newsletter full of practice-building tips (Value $2,000)

• Free progress reports and calls with me personally to discuss your results (Value $2,500)

Total Value = $15,750

That’s a Total Value of $15,250 that Covers the Cost of Kiss© Rewards Club by Making it FREE

Click Here for Details for the KISS Rewards Club and see a surge of patients return, refer and review.

In today’s crazy competitive world, you need to do all you can to leverage your assets. The cosmetic patients who know you are that leverage, so treat them well and hang on to them.

Since The Year 2000, Catherine Maley, MBA has been a plastic surgery growth business and marketing consultant, author, speaker, trainer, blogger, and podcaster. Her website is www.CatherineMaley.com

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