Author's articles

Common Mistakes Plastic Surgeons Make
By Catherine Maley, Mba · 11 months ago
The simplest of things become those that are overlooked the most frequently yet affect your bottom line more than you realize, so this blog post will cover 3 common mistakes plastic surgeons make in their ...
Plastic Surgeons and Branding | How to Brand Cosmetic Surgery Practices
By Catherine Maley, Mba · 11 months ago
I am often asked about plastic surgeons and branding, so I wanted to weigh in on the question, “Do I need to “brand” me? Frankly, there’s no one right answer. There is only the right ...
Convert More Consults with Risk Reversal Strategy
By Catherine Maley, Mba · 11 months ago
The risk reversal strategy is a proven strategy that makes it impossible for patients to say no. This might sound radical but hear me out before you tune me out. Make it impossible for patients ...
Prevent Problem Patients [Checklist]
By Catherine Maley, Mba · 11 months ago
“An ounce of prevention is worth a pound of cure.” prevent problem patients. I discovered Ben Franklin coined this timeless phrase back in 1736 to remind Philadelphia citizens to remain vigilant about fire awareness and ...
Plastic Surgeon PR | So, You Want To Be Famous?
By Catherine Maley, Mba · 11 months ago
Do you ever wonder how or why you saw your colleague on The Doctors or in Vogue Magazine? He seems to be everywhere, touting himself as the expert. Really? How does he do that? How ...
Plastic Surgery Marketing | Know Your Numbers
By Catherine Maley, Mba · 11 months ago
Know Your Numbers Here’s an interesting 2021 plastic surgery marketing trend that affects you… “There will be no more silver bullets everyone will have to optimize for marginal gains.” In the past, you could pick ...
Thinking About Adding a Laser to Your Practice? Renting Versus Owning
By Catherine Maley, Mba · 11 months ago
By Wm. Philip Werschler, MD; Kari Larson, MBA and Catherine Maley, MBA Author, “Your Aesthetic Practice” www.catherinemaley.com Ms. Maley is President and Senior Marketing Strategist, Cosmetic Image Marketing, San Francisco, California. Dr. Werschler is Assistant ...
How to Design a Killer Plastic Surgery Ad that Gets a Response
By Catherine Maley, Mba · 11 months ago
As a plastic surgeon, if you don’t know how to design a killer plastic surgery ad that gets a response, you end up feeling like you’re throwing your money away on cosmetic surgery advertising that ...
How Do You Follow Up After the Patient Consultation?
By Catherine Maley, Mba · 11 months ago
How do you follow up after the patient consultation? Or, don’t you bother? You may be under the belief that once a prospective plastic surgery patient leaves your office without booking the procedure you and ...
10 Plastic Surgery Marketing Tips
By Catherine Maley, Mba · 11 months ago
Introduction You cannot be successful in the plastic surgery industry without a steady stream of plastic surgery patients coming to you, so below are 10 plastic surgery marketing tips to help keep a steady stream ...
Build a Successful Cosmetic Practice One Patient at a Time
By Catherine Maley, Mba · 11 months ago
Build a Successful Cosmetic Practice One Patient at a Time To Set Yourself Up For Success No Matter What Happens Down the Road. You build a successful practice, one patient at a time. You really ...
It Takes a Marketing Mix to Grow a Plastic Surgery Practice
By Catherine Maley, Mba · 11 months ago
Successful plastic surgeons know it takes a marketing mix to grow a plastic surgery practice for lots of reasons. The big one being the demise of controlled mass media. Consumers are no longer held captive ...
Marketing Plastic Surgery Procedures
By Catherine Maley, Mba · 11 months ago
Plastic Surgery is a lucrative business, and that makes it difficult when marketing plastic surgery procedures. Plastic surgeons, as well as other specialties and corporations, want to capitalize on the growing demand for cosmetic rejuvenation. ...
Are You a Rich Surgeon or Poor Surgeon?
By Catherine Maley, Mba · 11 months ago
Are You a Rich Surgeon or Poor Surgeon? In his bestselling book, “Rich Dad, Poor Dad,” Robert Kiyosaki presented the “Cash Flow Quadrant.“ Using this quadrant, Mr. Kiyosaki explains clearly why some people make a ...
Plastic Surgery Receptionist Phone Skills
By Catherine Maley, Mba · 11 months ago
ASK CATHERINE THIS WEEK’S QUESTION: PLASTIC SURGERY RECEPTIONIST PHONE SKILLS: DOES SHE HAVE THE TRAINING TO CONVERT CALLERS? Dear Catherine, I can hear my receptionist on the phone, and I cringe at her phone skills. ...
Does your receptionist need phone skills?
By Catherine Maley, Mba · 11 months ago
The answer is yes when you can hear your receptionist on the phone, and you cringe. Because no matter how many times you tell her what to say, she will often say something random and ...
Convert More Plastic Surgery Consultations
By Catherine Maley, Mba · 11 months ago
You convert more plastic surgery consultations when you hire a patient coordinator with the right character, mindset, and skills. The right coordinator is a practice game-changer who can take your practice revenues from “just enough ...
Dealing with the Unhappy Cosmetic Patient
By Catherine Maley, Mba · 11 months ago
It takes compassion and patience when dealing with the unhappy cosmetic patient, but it’s well worth it when growing your practice. For the most part, you have nice patients who are reasonable and pleasant to ...
How to Follow-Up AFTER the Consult
By Catherine Maley, Mba · 1 year ago
Most plastic surgery staff do NOT know how to follow up AFTER the consult, and that’s why their conversion rates are low. Let’s face it….It’s easier to only focus on the patients who moved forward ...
What is a Good Conversion Rate?
By Catherine Maley, Mba · 1 year ago
Question: What is a good conversion rate? Dear Catherine, I would like to know what is a good conversion rate? I had the same patient consultant for many years, and she did a great job. ...