Author's articles

Plastic Surgeon PR | So, You Want To Be Famous?
By Catherine Maley, Mba · 11 hours ago
Do you ever wonder how or why you saw your colleague on The Doctors or in Vogue Magazine? He seems to be everywhere, touting himself as the expert. Really? How does he do that? How ...
Plastic Surgery Marketing | Know Your Numbers
By Catherine Maley, Mba · 11 hours ago
Know Your Numbers Here’s an interesting 2021 plastic surgery marketing trend that affects you… “There will be no more silver bullets everyone will have to optimize for marginal gains.” In the past, you could pick ...
Thinking About Adding a Laser to Your Practice? Renting Versus Owning
By Catherine Maley, Mba · 5 days ago
By Wm. Philip Werschler, MD; Kari Larson, MBA and Catherine Maley, MBA Author, “Your Aesthetic Practice” www.catherinemaley.com Ms. Maley is President and Senior Marketing Strategist, Cosmetic Image Marketing, San Francisco, California. Dr. Werschler is Assistant ...
How to Design a Killer Plastic Surgery Ad that Gets a Response
By Catherine Maley, Mba · 5 days ago
As a plastic surgeon, if you don’t know how to design a killer plastic surgery ad that gets a response, you end up feeling like you’re throwing your money away on cosmetic surgery advertising that ...
How Do You Follow Up After the Patient Consultation?
By Catherine Maley, Mba · 5 days ago
How do you follow up after the patient consultation? Or, don’t you bother? You may be under the belief that once a prospective plastic surgery patient leaves your office without booking the procedure you and ...
10 Plastic Surgery Marketing Tips
By Catherine Maley, Mba · 6 days ago
Introduction You cannot be successful in the plastic surgery industry without a steady stream of plastic surgery patients coming to you, so below are 10 plastic surgery marketing tips to help keep a steady stream ...
Build a Successful Cosmetic Practice One Patient at a Time
By Catherine Maley, Mba · 6 days ago
Build a Successful Cosmetic Practice One Patient at a Time To Set Yourself Up For Success No Matter What Happens Down the Road. You build a successful practice, one patient at a time. You really ...
It Takes a Marketing Mix to Grow a Plastic Surgery Practice
By Catherine Maley, Mba · 6 days ago
Successful plastic surgeons know it takes a marketing mix to grow a plastic surgery practice for lots of reasons. The big one being the demise of controlled mass media. Consumers are no longer held captive ...
Marketing Plastic Surgery Procedures
By Catherine Maley, Mba · 1 week ago
Plastic Surgery is a lucrative business, and that makes it difficult when marketing plastic surgery procedures. Plastic surgeons, as well as other specialties and corporations, want to capitalize on the growing demand for cosmetic rejuvenation. ...
Are You a Rich Surgeon or Poor Surgeon?
By Catherine Maley, Mba · 1 week ago
Are You a Rich Surgeon or Poor Surgeon? In his bestselling book, “Rich Dad, Poor Dad,” Robert Kiyosaki presented the “Cash Flow Quadrant.“ Using this quadrant, Mr. Kiyosaki explains clearly why some people make a ...
Plastic Surgery Receptionist Phone Skills
By Catherine Maley, Mba · 1 week ago
ASK CATHERINE THIS WEEK’S QUESTION: PLASTIC SURGERY RECEPTIONIST PHONE SKILLS: DOES SHE HAVE THE TRAINING TO CONVERT CALLERS? Dear Catherine, I can hear my receptionist on the phone, and I cringe at her phone skills. ...
Does your receptionist need phone skills?
By Catherine Maley, Mba · 1 week ago
The answer is yes when you can hear your receptionist on the phone, and you cringe. Because no matter how many times you tell her what to say, she will often say something random and ...
Convert More Plastic Surgery Consultations
By Catherine Maley, Mba · 2 weeks ago
You convert more plastic surgery consultations when you hire a patient coordinator with the right character, mindset, and skills. The right coordinator is a practice game-changer who can take your practice revenues from “just enough ...
Dealing with the Unhappy Cosmetic Patient
By Catherine Maley, Mba · 2 weeks ago
It takes compassion and patience when dealing with the unhappy cosmetic patient, but it’s well worth it when growing your practice. For the most part, you have nice patients who are reasonable and pleasant to ...
How to Follow-Up AFTER the Consult
By Catherine Maley, Mba · 3 weeks ago
Most plastic surgery staff do NOT know how to follow up AFTER the consult, and that’s why their conversion rates are low. Let’s face it….It’s easier to only focus on the patients who moved forward ...
What is a Good Conversion Rate?
By Catherine Maley, Mba · 3 weeks ago
Question: What is a good conversion rate? Dear Catherine, I would like to know what is a good conversion rate? I had the same patient consultant for many years, and she did a great job. ...
How To Run Your Practice Like A Business
By Catherine Maley, Mba · 3 weeks ago
THIS WEEK’S QUESTION: I presented timely concepts in the presentation: “How to Run Your Practice Like a Business.” During the registration process of that training, I opened it up to pre-questions you had so I ...
How to Keep Staff Busy While You’re In Surgery
By Catherine Maley, Mba · 3 weeks ago
DEAR CATHERINE, I have two staff members that have been with me for a few years, and the rest are new with less than six months with the practice. I have a feeling - when ...
Selling the Invisible: 4 Key Elements Needed to Promote Cosmetic Surgery Procedures
By Catherine Maley, Mba · 3 weeks ago
A question I received: DEAR CATHERINE, More and more, I find cosmetic patients coming to me to fix some work they had done elsewhere. Why are they not choosing me initially? I am not the ...
Grow a Multi-Million Dollar Plastic Surgery Practice
By Catherine Maley, Mba · 3 weeks ago
If you want to grow a multi-million-dollar plastic surgery practice with cash-paying patients eager to pay a fair price for your skill and expertise. And have professionally-trained staff promote you as the Best Choice and ...