Author's articles

Post-COVID Marketing Strategies for Plastic Surgeons
By Catherine Maley, Mba · 5 days ago
Now that most practices are “open for business” again, you are probably enjoying a surge of cosmetic patients who have been waiting anxiously to get in to see you. That’s fantastic, but I’m not sure ...
Top 5 Money Makers in Your Practice
By Catherine Maley, Mba · 6 days ago
There are 5 essential money-making operations that occur in ANY successful plastic surgery practice. If you miss any of these 5 key elements, you’re leaving a lot of money on the table – often several ...
Build Your Brand and List During COVID-19
By Catherine Maley, Mba · 6 days ago
You have a captive audience of consumers interested in cosmetic rejuvenation who are on their screens all day, passing the time away, so I suggest you build your brand and list during COVID-19. What a ...
COVID-19 Restart Plan for Plastic Surgeons
By Catherine Maley, Mba · 6 days ago
As the United States reopens for business, you need a plan so read this COVID-19 Restart Plan for Plastic surgeons so you are set up to win once you reopen your practice to cosmetic patients. ...
Automated Marketing Plan for Plastic Surgeons Post COVID-19
By Catherine Maley, Mba · 1 week ago
Even though America is slowly re-opening from the COVID-19 crisis, you don’t really know what will happen in terms of patient confidence and the state of the economy so you need an automated marketing plan ...
Plastic Surgery Loyalty Program
By Catherine Maley, Mba · 1 week ago
This is why and how you want to institute a Plastic Surgery Loyalty Program in your practice today. Free organic reach continues to be strangled by Google and Facebook. That forces you to increase your ...
Marketing Mix Strategies for Plastic Surgeons
By Catherine Maley, Mba · 1 week ago
No marketing strategies work all the time or every time. Let me say it another way that is more clear…. There are NO silver bullets in today’s saturated marketplace. Consumers change, media changes, tastes change ...
Does Discounting Help or Hurt?
By Catherine Maley, Mba · 3 weeks ago
Is discounting helping or hurting your practice? As you know, plastic surgery advertising is out of control. Everywhere you look, you see ads, banners, and websites Offering deep discounted surgical and non-surgical procedures. That’s not ...
Social Media Ideas for Plastic Surgeons
By Catherine Maley, Mba · 3 weeks ago
Social Media has become the most influential virtual space available today to help you grow your practice. That’s why you need the guide below that gives you social media ideas for plastic surgeons. Now that ...
Predictable Cosmetic Patient Plan
By Catherine Maley, Mba · 1 month ago
Predictable Cosmetic Patient Plan DO YOU HAVE A PREDICTABLE COSMETIC PATIENT PLAN? IF NOT, READ ON! This is a brand new predictable cosmetic patient plan that Reveals a Revolutionary Way to Generate More Revenues for ...
No More Silver Bullets: Patient Attraction Plan for Plastic Surgeons
By Catherine Maley · 1 month ago
PATIENT ATTRACTION HAS GOTTEN HARDER OVER THE YEARS. A lot of cosmetic practices were built off of one marketing channel. For years, Plastic Surgeons could count on their TV ad or their RealSelf Q&A to ...
Plastic Surgery Marketing: What's Working Now
By Catherine Maley · 1 month ago
You probably noticed it’s getting more challenging to get attention online, so this will lay out plastic surgery marketing: what’s working now. There is so much noise in the marketplace today, your message gets lost ...
The “Business” of a Cosmetic Practice
By Catherine Maley · 1 month ago
The “Business” of a cosmetic practice seems daunting to most plastic surgeons who trained to be surgeons – not business people. But they want a smooth-running practice they enjoy going to every day. And, a ...
Good Marketing Plan for Cosmetic Practices
By Catherine Maley · 3 weeks ago
You can transform your cosmetic practice from revenue highs and lows to a steady stream of patients and profits when you have a custom marketing plan in place. This approach allows you to dominate your ...