Author's articles
How To Run Your Practice Like A Business
By Catherine Maley, Mba · 3 years ago
THIS WEEK’S QUESTION:
I presented timely concepts in the presentation:
“How to Run Your Practice Like a Business.”
During the registration process of that training, I opened it up to pre-questions you had so I ...
How to Keep Staff Busy While You’re In Surgery
By Catherine Maley, Mba · 3 years ago
DEAR CATHERINE,
I have two staff members that have been with me for a few years, and the rest are new with less than six months with the practice.
I have a feeling - when ...
Selling the Invisible: 4 Key Elements Needed to Promote Cosmetic Surgery Procedures
By Catherine Maley, Mba · 3 years ago
A question I received:
DEAR CATHERINE,
More and more, I find cosmetic patients coming to me to fix some work they had done elsewhere.
Why are they not choosing me initially? I am not the ...
Grow a Multi-Million Dollar Plastic Surgery Practice
By Catherine Maley, Mba · 3 years ago
If you want to grow a multi-million-dollar plastic surgery practice with cash-paying patients eager to pay a fair price for your skill and expertise.
And have professionally-trained staff promote you as the Best Choice and ...
Cosmetic Patient No-Shows Are a Problem
By Catherine Maley, Mba · 3 years ago
Cosmetic Patient No-Shows Are a Problem
It can be frustrating to watch your staff stand around waiting for cosmetic patient no-shows, and you are also left in a “holding pattern,” which isn’t good for your ...
The Truth About New Cosmetic Patient Leads
By Catherine Maley, Mba · 3 years ago
The truth about new cosmetic patient leads is that there is nothing fast, easy, or cheap about them for plastic surgeons today.
While you do have many options to get noticed from your Internet efforts, ...
My Speaking Trip to Saudi Arabia
By Catherine Maley, Mba · 3 years ago
My speaking trip to Saudi Arabia was a lifetime experience, and I am grateful for the memories.
I spoke at the Jeddah Injection Boot Camp in Jeddah.
Check out the photos on Instagram and Facebook. ...
Top Ways to Attract More Plastic Surgery Patients in 2021
By Catherine Maley, Mba · 3 years ago
In order to get your fair share of the cosmetic rejuvenation revenues, here are the top ways to attract more plastic surgery patients in 2021. But as you will see, it takes more than just ...
How Plastic Surgery Marketing Will Change in 2021
By Catherine Maley, Mba · 3 years ago
Wow, the world of advertising is changing and how plastic surgery marketing will change in 2021.
Not very long ago, it was enough to update your website, use keywords, and backlinks, and search engines found ...
Patient Consultations are NOT Converting!
By Catherine Maley, Mba · 3 years ago
I often hear from surgeons like you, they have a nice office and great staff, but their patient consultations are NOT converting.
For some reason, the problem is in getting new prospective patient consultations to ...
#1 Reason Cosmetic Patients Choose YOU
By Catherine Maley, Mba · 3 years ago
The #1 Reason Cosmetic Patients Choose YOU is an emotional one. So the better you understand the cosmetic patient, the more likely you are to bond with them and make them feel comfortable to move ...
3 Easier Ways to Increase Aesthetic Revenues
By Catherine Maley, Mba · 3 years ago
There are 3 easy ways to increase aesthetic revenues, and they don’t cost a fortune.
The first thing you think of to increase your aesthetic revenues might be to increase the number of patients coming ...
Attract Affluent Plastic Surgery Patients
By Catherine Maley, Mba · 3 years ago
Here is the reality…you can charge twice as much as your competitors when you attract affluent plastic surgery patients to your practice.
This would allow you to either double your revenues with the same amount ...
Mistakes Plastic Surgeons Make
By Catherine Maley, Mba · 3 years ago
The mistakes plastic surgeons make cause confusion, chaos, and frustration, but it doesn’t have to be that way.
When running your plastic surgery practice, the simplest things are the most overlooked.
However, those simple things ...
Plastic Surgery Email Marketing
By Catherine Maley, Mba · 3 years ago
This may be hard to believe, but the email marketing stats show that plastic surgery email marketing is still one of the top plastic surgery marketing: what’s working now strategies, and it’s here to stay. ...
Make It Impossible for Patients to Say No
By Catherine Maley, Mba · 3 years ago
Make it impossible for patients to say no to you by using Nordstrom’s risk reversal strategy. If you buy anything at Nordstrom, you know that if anything goes wrong with it or you are unhappy ...
Fix Your Follow Up for Plastic Surgeons
By Catherine Maley, Mba · 3 years ago
How frustrating is it to spend a ton of money, staff time, and resources on internet marketing for new cosmetic patient leads only to have those very leads come in as prospective patients and leave ...
The COMPLETE Cosmetic Patient Flow Plan
By Catherine Maley, Mba · 3 years ago
Are wondering HOW to attract new cosmetic patients to your practice? And nothing you are doing is working like you want it to; this will clarify what’s going on and how you can adapt to ...
Turn Your Staff Into Revenue Generators
By Catherine Maley, Mba · 3 years ago
When you turn your staff into revenue generators, you finally get the peace of mind you’ve been looking for to stabilize your practice revenues.
Because you now have certainty knowing you have a team backing ...
The Plan for More Cosmetic Patients
By Catherine Maley, Mba · 3 years ago
Unfortunately, growing a cosmetic practice in today’s competitive climate is not easy, so you need The Plan for More Cosmetic Patients.
It’s quite confusing and frustrating, isn’t it?
Just because you throw thousands of dollars ...