Grow a Multi-Million Dollar Plastic Surgery Practice
- Author Catherine Maley, Mba
- Published September 22, 2021
- Word count 2,698
If you want to grow a multi-million-dollar plastic surgery practice with cash-paying patients eager to pay a fair price for your skill and expertise.
And have professionally-trained staff promote you as the Best Choice and enjoy a smoothly-run practice that runs like clockwork with OR without you there, then this is the most important post you’ll ever read.
But First, a Warning:
Before we go further, let me make something abundantly clear:
This isn’t one of those “quick fixes” that promises you a fortune for doing nothing.
Here’s the thing. The plan I outline for you to run a successful multi-million-dollar cosmetic surgery practice works great for other plastic surgeons
I have worked with, and I believe it can help you too. But I’m not suggesting everyone who reads this is going to make a fortune.
It’s likely many won’t because they don’t follow the plan or put in the effort it takes to “move the needle” and actually improve their situation.
At the end of the day, you are the only person who can make you successful, not me, not a conference, and certainly not an Internet marketer.
What I can tell you is that every practice I have consulted with has benefited from my perspective (as you’ll see in their comments below,) so this might be of interest to you.
WHAT OTHER PLASTIC SURGEONS SAID ABOUT CONSULTING WITH ME TO DISCOVER HOW TO GROW A MULTI-MILLION DOLLAR COSMETIC SURGERY PRACTICE…
Very well established, successful multi-surgeon plastic surgery practice in a very competitive area:
“We engaged with Catherine for several reasons. While we run a very successful cosmetic practice, we are always open to discovering new ways to “better our best” in terms of staff, practice structure, and processes. Given Catherine’s years of “best practice” study around the world, we thought her an excellent choice to help us re-imagine our practice.
Catherine was instrumental in setting up a new structure that made our large team of surgeons and staff work together more cohesively. She outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year, and trained our staff to increase their conversions by at least 10%. We immediately felt a renewed sense of optimism and enthusiasm for our growth.
Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months – 22% in the last month alone! I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation. Her years of experience allow her to bring outside eyes to your practice, recognize what’s off, and recommend concrete actionable plans for improvement. Robert Sigal, MD, President, Austin-Weston – Reston, VA
Established, Successful Solo-Surgeon Plastic Surgery Practice
“Your on-site practice visit was awesome and invaluable. Thanks to your strong presentation and people skills, you were able to shift the culture in our practice and that has made a significant difference in the way my staff is interacting with my patients. You also made it possible for me to figure out what to do with key staff, and that has allowed me to grow the best team to support my vision for the future. It was money well spent. Thank you.” Armando Soto, MD – FL
Facial Plastic Surgery/Dermatology Practice Wanting to Grow Cosmetic Surgery Side of Practice:
“We have been very pleased with our relationship with Catherine. her recent evaluation and recommendations for our practice have been extremely helpful. Her experience enabled her to accurately evaluate our practice in its current situation and identify the potential for growth. Her interaction with our staff has been tremendous. She has concrete ideas for marketing our practice, ideas that we can implement immediately. We would recommend her service without hesitation.” Jerold J. Olson, MD – AZ
ENT Surgeon Opening a MedSpa Within His Practice:
“We were opening up a cosmetic center in our ENT practice, and I needed help figuring out how to profitably grow a cosmetic practice NOW– not years from now. However, there were so many different options. And I was getting pulled in so many directions that I knew I needed someone with experience, in working with practices like ours, who could give me a road map to lead me through the maze to save me time and money.
I chose Catherine because I heard her speak at a medical conference, and she was entertaining, knowledgeable, and passionate about helping surgeons grow the cosmetic side of their practice. I also read her book, and that solidified my trust in her.
Catherine turned into my “aesthetic coach” who gave me direction and kept me from wasting money when it came to offering specific procedures, technology, and devices. She kept me focused on investing in things proven to grow the bottom line, so I got a lot more bang for my buck than I would have on my own. I am grateful to Catherine for sharing her time and talents with us. Although I originally balked at her fees, I quickly learned how much more value we got from the expertise that saved us a tremendous amount of time and money that would have been wasted. I highly recommend using Catherine’s coaching and consulting services if you want to do it right the first time.” David Hartman, MD – VA
Established, Successful Solo-Surgeon Plastic Surgery Practice:
“Catherine, sorry for the delayed response. Things have evolved a bit differently from when we last talked. Yes, last year did turn out well, and you and I discussed some of your other suggestions that we had implemented. But I expressed that we didn’t see the effect we had hoped for, and so you and I discussed some other strategies on tweaking the right message, right audience, right medium.
I still have yet had time to follow up on implementing the additional, new strategies we discussed in our last phone call. However, I felt the need to reach out and follow up with you because, as it turns out, the suggestions we had implemented that I complained we hadn’t seen any results from….well, I was wrong.
In the first quarter this year, our earnings from cosmetic surgery are up 96% over one year ago( last year was slower than usual first quarter) and 44% from our prior best first quarter ever!
This increase in revenue was achieved by only adding a few additional patients over that quarter–better patients, better revenue with minimal additional labor on our part. I attribute this to a few things. Implementing your strategy to go “deep” in our marketing efforts in our local community, doing the same ad with better before/after photos of a facelift patient across multiple prints and direct mail pieces, and repeating these over a period of time, the age of our practice in the area and the local economy that continues to improve.
The general marketing principles and guidance regarding the location of our practice and principles for future practice marketing and development were sound advice that has proven to be beneficial and true. Thank you for your practical insight and advice. We still have a way to see the full implementation and effect of all of your input, and I am excited to see the results as they unfold! We have enjoyed working with you, and I believe what you offer is unique in the consulting industry for our field. Any practice, at any stage, could benefit from the vast array of consulting information and products your firm offers. we look forward to continuing to seek out your services as we continue to grow!” Leo Lapuerta, MD – Houston, TX
New Plastic Surgeon Entering the Marketplace in a Very Competitive Area:
“Catherine gave my staff excellent training on how to convert callers to appointments and appointments into procedures. She also showed my staff how instrumental they are in growing my practice and gave them excellent tips on how to network and market me and the practice in the community. I highly recommend working with Catherine if you want to save time, money, and hassle figuring this out for yourself. Working with her is well worth it.” Vishal Kapoor, MD – Beverly Hills, CA
Well-established, successful solo-surgeon plastic surgery practice in the very competitive area:
“Catherine’s consulting service has paid for itself many times over the investment I made engaging with her. Working with her helped change my perspective of how to run my already successful practice to one that is more streamlined and profitable.
The training she gave my staff was also fantastic. I hear my staff using Catherine’s strategies to close more calls and consultations. They are also taking more initiative to implement the strategies Catherine customized for our practice. If you have plateaued or if the gaps in your processes are costing you, Catherine can help. She’s worth every penny.” Michael Ciaravino, MD – Houston, TX
EXACTLY WHAT YOU GET IN THE PLASTIC SURGERY PRACTICE CONSULTING PACKAGE
First of all, this isn’t like any other cosmetic surgery practice consulting experience you may have had. There’s no fluff or filler – just real-life tested tactics and strategies that are working right now to grow your own multi-million-dollar cosmetic surgery practice.
When you say YES to my on-site practice assessment and consulting services for the next 60 days, we immediately get down to brass tacks so you see exactly what to do, how to do it, and why.
And it’s easy to consume.
I come to your office for a full-day on-site practice assessment.
You and I meet first to go over your objectives and vision.
We then map out the exact systems other plastic surgeons personally use to increase their marketing ROI 4-10X and increase their conversions up to 30% within 60 days.
I then meet with your staff to ensure you have the right players and then I train them personally to convert more callers and consultations.
I do a walk-through of the patient experience to identify the “practice gaps” costing you thousands of dollars per year and I devise a plan to plug up the holes, cross-sell ALL of your services AND get your staff working together as a revenue-generating team.
You and your staff get 60 days of support to ensure strategies are executed and old behaviors are replaced with new behaviors so you reach your goals.
IT’S ABOUT MORE THAN JUST ATTRACTING NEW PLASTIC SURGERY PATIENTS.
You can use the structure we map out for you to not only get more leads coming into your practice; we’ll also set up a framework and train your staff to increase their conversions by at least 15%.
Here’s what you can expect: 10% Increase in Call & Consult Conversions:
That’s an extra $630,000 per year when your staff is properly trained. And, it covers my fees easily.
So, as I said, there’s more to this time we spend together, “just” consulting. Here’s a fraction of what you’re getting….
• How to get the phones ringing with your “preferred” cosmetic surgery patients who would gladly pay more for your services even if your competitors are cheaper;
• You need more leads, right? Wrong! Discover the 3 closing statements that actually convert the leads 10-20% more often.
• 5 Phone Fixes to convert up to 30% more callers to booked appointments.
• How to hold your staff accountable for promoting you professionally without micromanaging them.
• Where to find cosmetic patients ready to say yes to you NOW.
• How to eliminate the uncertainty of your financial success by having a “practice dashboard” in, so you KNOW for a fact how you’re doing.
• 4 Things your coordinator should never say when trying to convert a new cosmetic surgery patient.
• What to do if your staff is not converting consultations and should be following up.
Yes, that’s a tremendous amount of strategies to attract more quality cosmetic surgery patients.
Here’s What I Want You To Do Next
I have made the costs of my consulting services easy for ANY plastic surgery practices to take advantage of this offer by using an “easy pay plan” of only $5K down, $5K at 30 days, and $5K at 60 days.
My team and I will go into stealth mode to research your Website, mystery-shop your office and check out your online reputation (the improvements I make from this alone will more than pay my fees).
We’ll then set up a strategy call to prioritize your concerns and identify what’s holding you back from all the success you deserve.
Then we’ll get a date on the books for my on-site visit and block the time out to work ON your practice.
CLICK HERE to get started
Oh, and just in case you’re wondering…
This is the REAL DEAL
I know there are many other consultants out there offering their services for much less. But in this case, you do “Get What You Pay For.”
You get solid, proven plans, structures, frameworks, and proven training strategies to execute and profit from NOW…..NOT Months or Years From
Time is of the Essence. Here’s why:
Your cosmetic practice is unique.
You have your unique personality and approach. Your patients and staff also have their uniqueness, so I can’t use a cookie-cutter system.
You need a customized approach from someone who has consulted with every type of practice since the Year 2000.
That means a ton of hours go into this on my end. However, I have many clients already and I travel a lot for speaking and consulting so there’s only so much of me to go around. So, it’s simply a matter of supply and demand.
To give you the personalized service you’re paying for, I can only say yes to the first 3 practices who place their order now by clicking here.
After the first 3, I will start a waiting list so you can start a month or two later.
Oh…one more thing.
You’re also getting a full 30-40 page assessment along with deliverables.
This will be your new playbook moving forward.
There’s no guessing WHAT to do. It’s all laid out for you step-by-step….
…What to do.
…Who does it.
…How to do it.
…How to ensure it gets done.
I promise you have never seen this kind of clear structure and framework before that gives you and your staff the clarity you long for.
And there’s no extra charge for it. It’s included.
“100% Satisfied or Your Monday Back” Guarantee
Oh, and in case you’re wondering….
Of course, there is a money-back guarantee.
In fact, I think it’s…
The Boldest Guarantee in the Industry
With my converting training & tools alone,
Your Receptionist will book more appointments, and your Coordinator will convert more consultations.
This will more than pay my fees or your money back.
How’s that for fair?
This is a Limited Offer So Claim One of the 3 Spots Now Before They’re Gone
Yes, Count Me In
Thanks for taking the time to read this, and I look forward to hearing from you soon! Feel free to call or text me if you have a question –
Cell/Text: (415) 569-1528
P.S. In case you’re one of those people (like me) who just skips to the end of the letter, here’s the offer in a nutshell:
I’m offering you a 60-day cosmetic practice consulting service that includes a full-day on-site practice assessment to map out the exact systems other successful plastic surgeons personally use to increase their marketing ROI 4-10X and increase their conversions 15% within 60 days.
I then meet with your staff to ensure you have the right players, and then I train them personally to convert more cosmetic patient callers and consultations.
I identify the “practice gaps” costing you thousands of dollars per year, and I devise a plan to plug up the holes, cross-sell ALL of your services
AND get your staff working together as a revenue-generating team.
You get 60 days of support to ensure strategies are executed and old behaviors are replaced with new behaviors, so you reach your goals.
Since The Year 2000, Catherine Maley, MBA has been a plastic surgery growth business and marketing consultant, author, speaker, trainer, blogger, and podcaster. Her website is www.CatherineMaley.comArticle source: https://articlebiz.com
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